Shot from the video “Maid’s Dreams”
Econika has shot five video stories in support of the Alla Pugachova premium line
As part of its marketing strategy and in order to promote its own premium line of footwear and accessories, Alla Pugachova, the Econika retail chain has shot five short films. Video duration about 3 minutes.
Five stories are set in the Ritz Carlton Moscow hotel. The plot of each mini-film is a separate story from life that can happen to each girl. Alla Pugachova shoes and accessories, as well as songs known throughout the country performed by a Russian pop star, take a key place in the plot.
The project presents five movie stories:
- Maid's dreams
- Music therapy
- Date
- Cinderella
- Rain
The first video of “Maid’s Dreams” has already been posted on the Youtube channel.
Premium line Alla Pugachova included in the collection of the brand "Econika", produced since 1996. This is the first Russian collaboration between a domestic brand and a celebrity. The Alla Pugachova line is aimed at women who prefer an exquisite style, high-quality shoes made from natural materials. The focus of the collection is on sophisticated shapes, attention to detail, unusual fittings and consistently high quality materials.
As part of the marketing strategy and in order to promote its own premium line of shoes and accessories Alla Pugachova, the retail chain Econika made five short films ...
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