Econika spring-summer 2021
Econika created a light mood in the spring-summer 2021 season
In the spring-summer 2021/22 season, the Econika brand of footwear and accessories has released a delicate, feminine and not boring collection. Without abandoning their love for creative experiments with forms, the brand's designers have kept the right balance. I was also pleased with the presence of interesting textures and trendy shades.
Econika spring-summer 2021Modern classics and elements of nature are two components that reflect the image of the new collection of women's shoes and accessories "Econika". The silhouettes shown are very natural and create a light and dynamic look. The color scheme of the collection adds a touch of romance, in it - soft pink, peach, noble olive, sky blue, shades of lemon sorbet are paired with more saturated blues, browns and blacks. The cruise theme is supported by nautical knots in the décor of hobo bags and shoppers.
In the premium line Alla Pugachova stands out models with diagonal straps, hand-woven, macramé elements, transparent heels, trendy chains and buckles. Summer mood is supported by delicate creamy shades on sandals, pumps and bags.
The collection is available in all Econika salons, the brand's online store, since February 2021.
In the spring-summer 2021/22 season, the Econika brand of footwear and accessories has released a delicate, feminine and not boring collection. Without abandoning their love for creative experiments with forms, the brand's designers ...
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The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021
Large international shoe brands from Italy, Germany, Spain, Turkey, Poland, Portugal will present their collections for the spring-summer 2022 season.
Exclusive: Interview of the CEO of ECCO Russia Denis Tomashevsky to the chief editor of Shoes Report Natalia Timasheva
A year ago, the Danish company ECCO acquired the entire retail business of its Russian distributor, thus announcing the seriousness of its intentions and long-term plans for the Russian market. Danish brand shoes have long been known and loved in Russia. Throughout 2020, the company underwent changes related to the process of integration into the global ECCO, and in 2021 these transformations will continue. Denis Tomashevsky, General Director of ECCO Russia, told SR Editor-in-Chief Natalya Timashova about what has already been done and the company's immediate plans. This is the first interview with the head of ECCO's Russian office for the media.
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Pop up presentation
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Nike sues nearly 600 US sneaker sites
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Today, the lack of quality service and a customer-oriented atmosphere in the store is bad manners. Companies that did not care about their customers, did not think about their feelings and emotions before, during and after visiting the store, are rapidly losing sales and leaving the market. It is sometimes not easy to identify hidden problems in the work of sellers, and here you need an outside perspective - for example, by checking a mystery shopper. SR expert Maria Gerasimenko tells about the specifics of this service.
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EURO SHOES PREMIERE COLLECTION at the new MAIN Stage
Register for EURO SHOES PREMIERE COLLECTION at the new MAIN Stage!Book the Holiday Inn Taganskaya hotel at special prices!
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EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
Analysis of cases from the practice of retail sales of shoes and accessories
In many businesses, sales management is a headache for the CEO. The human factor is extremely difficult to take under control, but this is exactly what should happen if ambitious goals are set in the conditions of stagnation in the footwear and accessories market. Therefore, practical experience and specific positive results achieved by certain companies are very interesting. In this article, SR regular author and expert Evgeny Danchev shares case studies from his practice of consulting retail stores.
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Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
