Ekonika Premium, summer 2023
"Econika" was inspired by the culture of Morocco in the summer collection of shoes and accessories
Warm colors, juicy shades, graceful silhouettes, soft shapes - all these are epithets that fit the description of the new collection of shoes, bags and accessories "Ekonika", creating which the brand drew inspiration from the nature and culture of Morocco.
Ekonika, summer 2023It is no coincidence that the backdrop for the collection's lookbook was the streets of the ancient city, interiors with traditional Moroccan ornaments, which are perfectly combined with bright blue, pure white, black, green, pink, chocolate - the main colors of the Ekonika and Ekonika Premium summer capsules.
Ekonika, summer 2023The central place in them is occupied by platform shoes and sandals with stable heels, laconic mules and loafers reflecting key runway trends, sport-chic pairs, as well as bright and accent models of shoes, bags and accessories. Ekonika's novelties can easily be integrated into a luxurious evening outfit, everyday urban looks and put together for summer travel sets.
Ekonika, summer 2023The Ekonika Premium capsule combines the art of handicraft and attention to fashion trends. Woven bags and shoes are handmade by craftsmen from genuine leather. It takes three days to create one bag, and the result is a unique pattern in the weave of the leather, the bag acquires the status of a fashion investment.
Ekonika, summer 2023
Part of the shoes of the premium collection is decorated with rhinestones, and the buckles on some mules, shoes and bags are hand-encrusted with crystals. For the comfort of sandals and mules, “footbed” insoles are used, for the manufacture of which light soft plastic is used, covered with genuine leather. The outsole is made of lightweight rubber, which is waterproof, provides additional flexibility and does not slip.
Ekonika, summer 2023Laconic in design, the models of bags are made of genuine nappa leather of a special dressing, the collection is presented in noble shades of black, red, smoky and brown.
Ekonika Premium, summer 2023
Warm colors, juicy shades, graceful silhouettes, soft shapes - all these are epithets that fit the description of the new collection of shoes, bags and accessories "Ekonika", which the brand creates…
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We are ready for active development in the Russian market
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Coach turned to Big Data analysis and won the interest of a young audience
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IDOL updates the concept
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Why is it so important to work with customer reviews, analyze them and use them in your work?
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Louis Vuitton opens a new factory in Italy
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American buyers couldn't buy Birkin bags and sued Hermès
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John Galliano and Christian Louboutin created the Tabi collection for Maison Margiela
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Camper has released innovative sneakers - designers
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Christian Louboutin presented a collection in a cowboy style
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Fashion Week takes place in Moscow
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Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
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MSCHF and Crocs launch "Big Yellow Boots"
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Five rules of professional lighting for a shoe store - something that is relevant in any season
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Bertsy: what to look for when choosing a model
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I doubt and object: how to find an approach to difficult clients?
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EURO SHOES presents an updated section of the GLOBAL SHOES exhibition with collections of shoe and bag brands from Asian countries
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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World Footwear Yearbook: Global footwear production reaches 23,9 billion pairs and is back to pre-pandemic levels
The Portuguese association of shoe manufacturers APICCAPS published the 13th edition of the international statistical bulletin World Footwear Yearbook for 2023, according to which in 2022 the production and export of shoes worldwide increased by 7,6% and 9%, respectively, and the world production of shoes reached 23,9 billion couples and returned to pre-pandemic levels.
Rostov footwear brand Novak presented a collection of sneakers and sneakers
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How to create selling visual content for online based on the identified unique selling proposition?
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Shoe educational program: what shoe soles are made of
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
