Lookbook of the Econika collection fall-winter 2017 / 18 is made in Russian motifs. The shooting of advertising images, for which the theme of Russian nature, manor and hunting was chosen, took place in the picturesque museum-reserve "Pushkin Mountains".
Endless fields, park alleys, manor and pacifying lakes are the spirit of the Pushkin era, the aristocratic style is closely intertwined with the brand's new collection, which is characterized by the noble shades of autumn - burgundy, dark green, red, dark blue, black and milky blue.
As a decor for shoes, ankle boots, boots, designers used fashionable brushes and bright embroidery, in the materials the emphasis is on velvet and suede. In some models of shoes and ankle boots, designers fantasized with the shape of heels.
Econika is a retail chain that creates collections of footwear and accessories for women. It has been operating on the market since 1992. There are about 150 brand stores throughout Russia, Belarus and the Republic of Kazakhstan. The brand's collection includes three trademarks: ekonika premium base line Alla Pugachova and ekonika2 (ekonika squared) - a new trend line, includes models with bright and the latest fashion details. Revenues in 2015 amounted to 5,2 billion rubles.