Econika will give tablets to sellers
The network of shoe stores and accessories "Econika" decided to give tablets to their sales consultants in order to improve customer service. With their help, sellers assist buyers, helping them in choosing a product.
The retailer is engaged in increasing the level of customer service in partnership with the company Mercaux, which specializes in the digital transformation of retail.
Econika concluded that such tools create the conditions for increasing retail sales during the pilot project, which was launched in 10 stores and lasted 4 months.
The growth in the number of online orders issued from stores and sales growth amounted to about 6%. After that, it was decided to deploy the project to the entire network. Today, Mercaux tablets are used in 50 showrooms of the network, by the end of the year it is planned to equip tablets with more than 50% of the entire network in Russia.
The Mercaux Digital Styling module made it possible for Econika's consultants to make cross-selling recommendations, offer customers complete sets, and use the brand’s marketing content for work in the store. A large number of sets are created by the sellers themselves, which is an additional product training for them and makes them feel like real stylists.
The Mercaux application is also used as the main sales tool in the brand’s new pop-up space - a new format sales point occupies a much smaller area, while allowing customers to order products from the entire Econika collection with home delivery.
Functionality Mercaux used in the framework of the project:
Seller Assistant
Providing sellers with up-to-date information on collection models. Scan barcodes and quickly check the size of the store. The application allows sellers to use a catalog with a set of filters, for example, heel height and width of the block, in order to select a product at the request of the client.
Store runner
For sellers of stores with geographically remote warehouses, the application allows you to quickly check the availability of models in the requested size in the warehouse and order goods in the store, while not physically leaving the customer.
Digital Styling & Storytelling
Omnichannel
In the absence of the desired product in the store, the client can instantly check its availability in other stores of the network, send the contents of the basket to the customer’s email or place a purchase in the Econiki online store directly from the tablet.
Operational Processes and Analytics
The company's head office can now easily communicate with stores in real time: collect feedback on the collection from consultants based on fittings, view analytics from each store about the most requested content and models, download various materials for consultants. Stores have access to all the necessary instructions and materials on the tablets and can download reports for the management team.
The network of shoe stores and accessories "Econika" decided to give tablets to their sales consultants in order to improve customer service. With their help, sellers assist buyers, helping them ...
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