The Ekonika shoe brand traditionally presented a capsule New Year's collection of shoes and accessories. Festive pumps in gold, silver and black, decorated with stones and rhinestones, appeared both in the basic collection of the brand and in the premium line Alla Pugachova, which, among other things, has updated its logo and corporate identity for the New 2022.
Sales of the New Year's capsule collection for the upcoming holiday parties have already started in the Econika stores.
The base capsule includes high-fitting black stretch over the knee boots, platform sandals and open mules. The main model of the collection is traditional boats, which have acquired an additional detail - removable genuine leather straps decorated with rhinestones. The highlight of the New Year's collection can be called silver boots, which by their very appearance create a festive mood. The main colors of the collection are classic black and shiny metallic.
The accessory line is represented by micro-bags, unusual reticules and triangular clutches with clasps of the original geometric shape, as well as catchy decorations.
From the SS22 season, the Alla Pugachova premium line comes with an updated logo - the letters AP. The graphics of the corporate identity are becoming minimalistic. The new design solution in the logo and the new packaging in black and white emphasize the change in the style of the Ekonika Premium collection itself, a turn towards minimalism.
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