Econika has released a collaboration with Julia Vysotskaya
The Russian brand of footwear and accessories "Econika" has released a new collaboration with theater and film actress Yulia Vysotskaya. The presentation of the collection took place last night in Moscow at the Art Maison mansion on Bolshaya Nikitskaya.
The guests of the presentation were invited to a space that mentally transported them to summer in the south of France, to the Mediterranean coast. A decorative window in the interior, which is present in all Econika brand stores, and which, due to a photograph with a nice view, creates the effect of being in the depicted place (as a rule, these are the streets of European cities), this time it led straight to the beaches of Bearritz - in favorite vacation spot of Yulia Vysotskaya and her family.
The shoe collection was also formed according to the taste of the actress - while not being a designer, Julia Vysotskaya introduced the Econika technologists to the shoe models that she wears with pleasure, and based on this Ekonika by Julia Vysotskaya capsule was formed.
The collection includes elegant and feminine models of women's shoes - shoes, sandals, mules, brogues, moccasins, ankle boots, as well as handbags and backpacks, hats. Shoes and bags are made of high-quality soft leather, shoe models look light and very comfortable, distinguish products and cheerful colors resembling warm colors of the Mediterranean.
Among the products presented there are items with prints and inscriptions that reflect the life principles of the actress, repeat her own phrases, for example, a bag with the inscription “I say no right away” or a belt with a print in the form of the hashtag “Filter will not be there”. Present in the collection and several items with the inscription "Take off", sneakers with laces entirely dotted with hashtags taken from the instagram of Julia Vysotskaya. Another motif repeated in the design of different models of shoes and bags is the image of three white flowers, which her son once painted for Julia.
The Ekonika by Julia Vysotskaya capsule collection is expected to arrive in the Econika stores this week. Prices for footwear and accessories of the collaboration will be comparable in level with the prices for models of the main collection "Econika".
The release of collaborations with famous people and designers has been part of the brand's marketing strategy for several years. Recall that in 2018 and 2019. Econika has released two striking collaborations with a designer duet Ribbonpreviously developed brand collection with fashion expert Evelina Khromtchenko, and for many years Econika has been producing a separate line of shoes in collaboration with Russian pop star Alla Pugacheva under the Alla Pugachova brand.
The Russian brand of footwear and accessories "Econika" has released a new collaboration with theater and film actress Yulia Vysotskaya. The presentation of the collection took place last night in Moscow at the Art ...
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