The Russian brand of shoes and accessories Econika has released a new collaboration with theater and film actress Julia Vysotskaya. The collection was presented last night in Moscow at the Art Maison mansion on Bolshaya Nikitskaya.
The guests of the presentation were invited to a space that mentally transferred to the summer in the south of France, on the Mediterranean coast. The decorative window in the interior, which is present in all Econika brand stores, and which, due to the photograph with a nice view, creates the effect of being in the depicted place (usually these are streets of European cities), this time led directly to the beaches of Bearitz - favorite vacation spot of Julia Vysotskaya and her family.
The shoe collection was also formed according to the taste of the actress - while not being a designer, Julia Vysotskaya introduced the Econika technologists to the shoe models that she wears with pleasure, and based on this Ekonika by Julia Vysotskaya capsule was formed.
The collection includes elegant and feminine models of women's shoes - shoes, sandals, mules, brogues, moccasins, ankle boots, as well as handbags and backpacks, hats. Shoes and bags are made of high-quality soft leather, shoe models look light and very comfortable, distinguish products and cheerful colors resembling warm colors of the Mediterranean.
Among the products presented there are objects with prints and inscriptions that reflect the actress’s life principles, repeat her own phrases, for example, a bag with the inscription “I say right away” or a belt with a print in the form of the hashtag “No Filters Will Be”. Present in the collection are several items with the inscription “Take off,” sneakers with laces completely mottled with hashtags taken from the instagram of Julia Vysotskaya. Another motif repeated in the design of different models of shoes and bags was the image of three white flowers that her son had once painted for Julia.
The capsule collection Ekonika by Julia Vysotskaya should go to stores in the Econika network this week. The prices for shoes and accessories of the collaboration will be comparable in level with the prices for the models of the Econika main collection.
Collaboration with famous people, designers for several years has been part of the brand’s marketing strategy. Recall that in 2018 and 2019. Econika released two bright collaborations with a designer duet Ribbonpreviously developed brand collection with fashion expert Evelina Khromtchenko, and for many years Econika has been producing a separate line of shoes in collaboration with Russian pop star Alla Pugacheva under the Alla Pugachova brand.