EKONIKA launched an advertising campaign in support of its new collection EKONIKA Premium, autumn' 24
21.06.2024 1976

EKONIKA launched an advertising campaign in support of its new collection

EKONIKA invited fashion influencer, founder of the Komisstore resale platform, fashionista and socialite Oksana Rim to the advertising campaign of its new Premium collection. “A union of strictness and relaxation,” this is how the brand’s team describes the new collection, and this is exactly the image they are trying to convey through a series of videos and photos on their website.

Among the new items in the EKONIKA Premium fall '24 collection are pointed pumps with stilettos and mid-height heels, Mary Janes, ballet flats with a glossy sheen, versatile loafers and accessories of geometric shapes.

EKONIKA Premium, autumn' 24 EKONIKA Premium, autumn' 24

The brand's design team rethought timeless images, experimenting with textures and details. Classic pumps have acquired modern elements in the form of elongated buckles, a business shopper has been transformed into a laconic mini-bag, velvety velor and python print are presented in fresh brown and beige tones.  

EKONIKA Premium, autumn' 24 EKONIKA Premium, autumn' 24

“In the new EKONIKA PREMIUM collection, we have focused on our constant visual codes: precise forms, laconic silhouettes, a union of rigor and relaxation. Animal prints, metal heels and details, and thin straps were chosen as accents. In footwear, special attention was paid to pumps, loafers and Mary Jane ballet flats. Accessories include beige and brown shades in velor,” notes the EKONIKA design team. 

New items from the EKONIKA PREMIUM FALL 2024 collection are already on sale and presented in chain stores, in the online store and in the brand’s mobile application.

EKONIKA invited fashion influencer, founder of the Komisstore resale platform, fashionista and socialite Oksana Rim to the advertising campaign of its new Premium collection. "The Union of Severity...
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