Elisabetta Franchi Launches New Autumn-Winter 2017 / 18 Collection Advertising Campaign
15.08.2017 2529

Elisabetta Franchi Launches New Autumn-Winter 2017 / 18 Collection Advertising Campaign

The new advertising campaign for the luxury brand of clothing, shoes and accessories Elisabetta Franchi was created under the leadership of eminent photographer Ellen Von Unwerth. 

Ellen’s choice was not accidental: her work embodies the seductive femininity, natural and incredibly attractive, and this idea lies at the heart of the Elisabetta Franchi 2017-18 fall-winter collection.


The brand’s advertising campaign takes us to 1940's Paris. Before us is a fatal woman dressed in a luxurious striped suit and fur. The heroine walks around the city, comes to rest in an old bistro, where she meets her friend and sees an unusual déjà vu: retro atmosphere, sonorous laughter, dancing - all this is the magic of the art of life.

The dual concept of reality and fantasy is represented through the ratio of color and black and white photographs, a mixture of male and female styles. Costumes, loose trousers are combined with elegant dresses, bright accessories, oriental prints and sequins.

The campaign’s protagonist is American supermodel Emily Di Donato, whose irresistible smile reveals the idea of ​​refined and sensual beauty. In the image of the familiar main character - a charming Frida Aasen. 

The brand's footwear collection for the fall-winter 2017/18 season combines femininity, sophistication and severity that is inherent in the classics. Some models of sandals are decorated with natural fur, this material is still relevant in shoe design. 

Elisabetta Franchi, a new advertising campaign for the luxury clothing, footwear and accessories brand, was created under the leadership of renowned photographer Ellen Von ...
5
1
Rating

Latest News

Results of the series of International Shoe Exhibitions SHOESSTAR AUTUMN-WINTER 2024/2025

The next season of the SHOESSTAR footwear and leather goods exhibitions has ended - autumn-winter 2024/25. This time the series included 5 exhibitions, which took place from mid-February to mid-March 2024 in Khabarovsk, Yekaterinburg,…
28.03.2024 26

EKONIKA increased revenue by 51% in January-February 2024.

The EKONIKA network notes a significant increase in revenue; in the first two months of 2024 it increased by 51%. Vice President of Novard Group of Companies (owns EKONIKA) Sergei spoke about this at the Retail 2024 conference...
28.03.2024 52

An increase in the number of new openings in the fashion retail segment is noted in St. Petersburg

According to Nikoliers, in the first quarter of 2024, the activity of tenants in shopping center areas increased in St. Petersburg. Moreover, more than half of all openings - 25 out of 45 were in fashion retail, writes...
28.03.2024 139

OTB Group acquires shoe factory Tabi Maison Margiela

The Italian group OTB, which owns fashion brands such as Margiela, Jil Sander, Marni, Victor&Rolf and Diesel, has acquired a majority stake in luxury shoe manufacturer Calzaturificio...
27.03.2024 149

Sales of Inventive Retail Group grew by 10% at the end of 2023 and amounted to 78 billion rubles

The Russian operator of retail chains and online stores Inventive Retail Group (IRG) reported for 2023. It follows from them that the company continued to successfully adapt its business to the changing conditions in the Russian retail market, which...
27.03.2024 173
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning