Emilia Estra Launches On Lamoda
03.10.2014 4546

Emilia Estra Launches On Lamoda

Obuv Rossii has started cooperating with Lamoda, an online hypermarket of clothing and footwear. The fashion retailer's website presents footwear from the new autumn-winter collection of the Emilia Estra brand, which belongs to Obuv Rossii - 54 models and 720 pairs in total. Now the cooperation contract with Lamoda is signed for the season. In the future, based on the results of sales, a decision will be made to extend the contract, the company reports.

The decision to start working with Lamoda is due to the fact that the Emilia Estra shoe brand is new on the market, therefore one of the key tasks today is to increase its awareness. In August-September, Obuv Rossii opened 19 Emilia Estra stores in 11 cities. Cooperation with an online hypermarket will expand the geography of the brand's sales and increase its popularity in those regions where the company plans to enter with its own stores.

Obuv Rossii entered the e-commerce market in March 2014 by opening an online store for its main brand Westfalika. To date, footwear is being sold all over Russia, for 6 months Obuv Rossii, despite the absence of a large-scale campaign to promote in the network, managed to achieve significant results: the number of applications through the online store increased 4 times and the number of purchases increased 5 times ... The company is also testing new services for customers, including an “online order in the store” using tablet computers. In mid-September Obuv Rossii began to develop distance selling and offered home textiles to customers through catalogs and an online store.

Obuv Rossii began to cooperate with the online clothing and footwear hypermarket Lamoda.

Latest News

Dior presented "high" strappy sandals at Paris Fashion Week

Floral print and an endless number of shin straps are the new style of Dior shoes, showcased in the brand's spring-summer 2023 collection at Paris Fashion Week. Strappy sandals come with fine mesh knee socks in black and…
28.09.2022 168

Bottega Veneta set the shoe trends at Milan Fashion Week

One of the most interesting shoe collections that was shown at the recent Milan Fashion Week was the collection of the Italian luxury brand Bottega Veneta, part of the Kering Group. This is the second collection of the brand, created by the efforts of…
28.09.2022 175

Sales of clothing and footwear in Russia decreased in units, but increased in value

According to a study by the Check Index resource of the fiscal data operator OFD Platform (takes into account data from 1,1 million online cash registers in Russia), conducted at the request of RBC, the volume of clothing and footwear sales in Russia fell sharply in the spring of 2022, but ...
26.09.2022 264

Milan MICAM recorded 35 visitors

A major exhibition event was held in Milan, bringing together international professional exhibitions MICAM, Mipel, TheOneMilano and HOMI Fashion&Jewels. The total number of guests of the exhibition project, which took place from 18 to 20 September 2022 in…
26.09.2022 192

Furla presented a new clutch at Milan Fashion Week

Furla discovered the infringement of women's rights in the music scene and released a protest limited collection of bags. The collection is based on a new model of the Metropolis cross-body clutch bag…
25.09.2022 246
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning