Emilia Estra Launches On Lamoda
Obuv Rossii has started cooperating with Lamoda, an online hypermarket of clothing and footwear. The fashion retailer's website presents footwear from the new autumn-winter collection of the Emilia Estra brand, which belongs to Obuv Rossii - 54 models and 720 pairs in total. Now the cooperation contract with Lamoda is signed for the season. In the future, based on the results of sales, a decision will be made to extend the contract, the company reports.
The decision to start working with Lamoda is due to the fact that the Emilia Estra shoe brand is new on the market, therefore one of the key tasks today is to increase its awareness. In August-September, Obuv Rossii opened 19 Emilia Estra stores in 11 cities. Cooperation with an online hypermarket will expand the geography of the brand's sales and increase its popularity in those regions where the company plans to enter with its own stores.
Obuv Rossii entered the e-commerce market in March 2014 by opening an online store for its main brand Westfalika. To date, footwear is being sold all over Russia, for 6 months Obuv Rossii, despite the absence of a large-scale campaign to promote in the network, managed to achieve significant results: the number of applications through the online store increased 4 times and the number of purchases increased 5 times ... The company is also testing new services for customers, including an “online order in the store” using tablet computers. In mid-September Obuv Rossii began to develop distance selling and offered home textiles to customers through catalogs and an online store.
Obuv Rossii began to cooperate with the online clothing and footwear hypermarket Lamoda.
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We are ready for active development in the Russian market
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Camper has released innovative sneakers - designers
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How to create selling visual content for online based on the identified unique selling proposition?
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
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Technology Selling Issues
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
