eRetailForum-2012
Moscow will discuss methods of competition on the Internet
20-21 September in Moscow at the World Trade Center will host the II annual eRetailForum 2012 Internet Trade Forum. The main topic of the upcoming event is the methods of competition in the electronic commerce market.
According to the organizers, a feature of eRetailForum 2012 is its focus on business cases and the exchange of experience. The main topic of the upcoming forum is the growing competition in the online trading market. “New projects quite often began to appear on the market, both online stores and various services that allow you to launch an online store and organize a high level of service in it,” says Timofey Gorshkov, InSales.ru CEO, organizer forum. In addition, large retailers today massively launch online projects. In 2011, the e-commerce market turnover grew by 39% compared to the 2010 year and amounted to 244,6 billion rubles. “According to our estimates, in 2012, the e-commerce market will grow by 35-40%, and with it the competition between companies,” says Timofey Gorshkov.
Four event formats are planned within the framework of eRetailForum 2012: two conference streams on the topics “Organization of business processes” and “Internet marketing”, master classes, open discussions and an exhibition of participating companies. Such companies as: Boutique, Lamoda, gotti.ru, Ostin, TrandsBrands.ru, Biglion, OTTO Group and others have already confirmed their participation. In total, more than 2012 participants will gather at eRetailForum 600. It is reported by fashionunited.ru.
Moscow will discuss methods of competition on the Internet 20-21 September in Moscow at the World Trade Center will host the II annual e-Trade Forum eRetailForum 2012. The main theme of the upcoming ...
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When to close the store? Or change the location with a reduction in retail space?
Against the backdrop of store closures during the pandemic and even greater growth in online sales channels, the question of the efficiency of retail space can no longer be ignored. Moreover, no one - not small businesses, not industry giants. SR expert and our regular contributor Elena Vinogradova provides her own checklist for analyzing store performance, which will help you make the right decision: to close a store or restructure it by reducing the area or changing the location.
How to sell related products to a shoe store in the post-pandemic period?
Related products are an obligatory component of the assortment set of a shoe store. Accessories, insoles, shoe care products will certainly add variety to store shelves and bring joy to your customers. With the right approach, the soputka can bring from 10% to 20% of the turnover, which in the current conditions can greatly support the retail business. How and what to sell correctly, how to form an accompanying assortment offline and online, as well as how long masks and sanitizers have been registered in stores, we talk with a representative of the brands BNS Bergal, Nico & Solitaire in Russia, Yulia Belkina, a participant of the Euro Shoes Premiere Collection exhibition ...
What changes are needed to make the work of sales staff and line managers more effective?
The results of shoe sales are now influenced by the factor of deferred demand: two and a half months of self-isolation is a very long period for buyers. Any market or consumption model of people on it is a system, and according to all properties of systems, they strive for a zone of comfort and stability, for self-preservation. If you take something away from people, and even for a long time, then as soon as the opportunity arises, they will try to make up for the loss. And now on the market there is just such a phase in the sales of footwear and accessories. Many business owners may mistakenly believe that demand has already recovered quickly, and nothing will need to be radically changed in the sales business model. But it is not so. SR expert on increasing footwear sales Evgeny Danchev tells by the example of cases from his practice how and what needs to be changed in the company in order to work effectively in the new economic conditions.
Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green
FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about four of the ten trendy colors - a very interesting shade of blue Déjà vu, a shade of brown-beige that has been relevant in interior design for the last few years - mushroom Mushroom, an unusual light shade of gray Hemp and green Circuit.
10 popular shoe models of the spring-summer'20 season
This summer, shoe brands, presenting their collections to consumers, are focusing on sports and casual, perhaps because the forced sitting at home and summer cottages creates a demand for comfortable shoes. In the Shoes Report review, there are 10 models of women's shoes that can be found on store shelves in Russia right now. Among the models in the popularity rating, sneakers and trekking sandals are in the lead. The main color of this summer is white.
EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
Analysis of cases from the practice of retail sales of shoes and accessories
In many businesses, sales management is a headache for the CEO. The human factor is extremely difficult to take under control, but this is exactly what should happen if ambitious goals are set in the conditions of stagnation in the footwear and accessories market. Therefore, the practical experience and concrete positive results achieved by these or those companies are very interesting. In this article, SR regular author and expert Evgeny Danchev shares case studies from his practice of consulting retail stores.
Color palette 2021 (part 2). Six out of ten trending colors
The FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that are relevant for the seasons of the next year. In the previous issue, SR expert Galina Kravchenko spoke about four colors from the trend palette - blue, brown-beige, light gray and green. In this issue, we talk about six more colors, these are: intense, aggressive violet Villainous, muted salmon pink Flush, bright orange Jolt, wine-raspberry Joy, brown Chernozem Core and gentle straw Gentle.
CAPRICE in the new spring-summer 2021 season: fresh, chic and dynamic
At a time of great change, it was especially important for CAPRICE to get a really creative approach to the upcoming season. The attention to detail makes CAPRICE shoes unique. Modern designs, perfect last, trendy colors and sophisticated leathers create the character of the collection, offering the perfect fusion of fashion and functionality for a stylish and trendy summer 2021. Let yourself enjoy the fun and fashionable world of Caprice and watch our new film.
TAMARIS SS'21 COLLECTIONS
In the new spring-summer 2021 season, the German brand Tamaris, in addition to the main collection, will present four capsule lines: Tamaris Fashletics, Heart & Sole, PureRelax and GreenStep. Admirers of high-quality and stylish footwear will surely find suitable models among the wide range of the brand.
The merchandising system in the new era: what needs to be changed in the shoe retail business?
A visual merchandising system can help a store stay in the market even during the most difficult times. SR expert in merchandising and store design Marina Polkovnikova gives the top 5 things to do as soon as your store reopens after quarantine.
WORTMANN Group of Companies
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20 years with Jana: new collection of German footwear brand SS'21 in honor of the anniversary
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Fashionable themes and key models of fall-winter women's shoes collections 2020 / 21
The main fashion themes for shoes for the fall and winter of the next season have already been identified. This issue is the first part of the FW 2020 / 21 season trend review. Our expert Galina Kravchenko talks in detail about two of them - Pastoe and Terraform: what are their features, and what models of shoes will be relevant, what silhouettes, colors, materials, details and decor will be fashionable next winter season.
Winter 2019 / 2020: the main trends in the design of festive showcases
The brightest period of the season is just around the corner - New Year and Christmas. The official date of the fabulous reincarnation of shop windows and store interior is November 15, according to tradition, retailers beautifully decorate their shop windows and retail space for the most long-awaited and most magical holiday. Waiting for the New Year is a special atmosphere that you want to create for your client in order to return him to a carefree childhood, immerse him in a fairy tale or, conversely, show him a foreseeable bright future. Marina Polkovnikova, SR expert on merchandising and window dressing, talks about the key stylistic directions in the design of commercial windows with the help of various installations and décor, which will be relevant and effective in the coming winter.
Obligatory labeling of shoes can again move
A new decree of the Government of the Russian Federation is being prepared, regulating the postponement of the introduction of mandatory labeling of shoe products in Russia. The corresponding draft law has been published on the Single Portal on the placement of draft legal acts.
Is the market ready for labeling? Opinions of the leaders of the shoe industry
Much has already been written about the mandatory marking of shoes that has been introduced in Russia since 1 on March 2020, but we decided to ask the business itself again about its readiness to work on the new system. Representatives of companies talk in detail about their current situation.
Silent revolution in the shoe market
“Until now, a huge number of entrepreneurs working in the footwear market, especially in the regions, are not aware that a revolution has occurred in their business,” says Alexey Chernyshev, Commercial Director of AKFA Logistics Company. At the same time, AKFA, being one of the leading importers of footwear, is celebrating the key year for the 2020 footwear market fully equipped. The Shoes Report talked with Alexei Chernyshev about the new AKFA product for labeling shoes in production, about interaction with the operator of the MDC marking system and market readiness for the new rules.
Nike x Dior Air Jordan 1 sneakers will be released in April
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Feathers, rhinestones, satin and jacquard. Key models of women's shoes for the fall-winter 2020/21 season
We continue a series of articles devoted to the four main fashionable topics for shoes for fall and winter of the next season. In the previous issue, our expert Galina Kravchenko spoke in detail about two trends - Pastoe and Terraform, and which shoe models will be relevant, which silhouettes, colors, materials and details will be fashionable in the FW 2020/21 season. In this issue - a detailed analysis of the third fashion theme CURIO PARLOR - Antique Salon.
Futurism in sparkles and metal. Key models of women's shoes for the fall-winter 2020/21 season
In this issue, we are completing a series of publications devoted to the four main fashionable topics for women's shoes in autumn and winter 2020. In two previous issues, expert SR Galina Kravchenko spoke in detail about the features and nuances of three trends - Pastor, Terraform and Curio Parlor, and about shoe models relevant in the FW 2020/21 season. In the December issue of the magazine - a detailed analysis of the fourth fashionable theme Gattaca - Updated Futurism.
10 main trends in retail for the next 3 years
Ten main trends emerging in the past year, which will determine the development of world retail in the near future
Six steps to increase retail sales
Business consultants work with a variety of companies, including retail, in particular shoe stores. They have accumulated vast practical experience, which they are always happy to share. We asked one of our regular experts and participants in the business program of the Euro Shoes Premiere Collection exhibition, Evgeny Danchev, to share our latest experience, information on statistics of retail sales in the shoe segment, and tell our readers about the secrets of increasing sales. All the examples that are given in this article are based on practice and supported by the positive results of corporate clients.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter shoes, various materials are used that are designed to preserve heat and meet the requirements of consumers: natural sheepleather, faux fur, faux fur made from natural wool and others. All types of lining fur have their advantages and disadvantages. Consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
