The Russian operator of online stores in the field of fashion eTraction, part of the Otto Group, summed up the results of 2014. The total turnover for twelve months reached the level of 3 billion rubles, the stores managed by the company processed 522 orders or 310 units of goods (the average coefficient of items in an order is 1). The average bill for the year was 573 rubles (002 a year earlier), which is associated with the appearance in the company's portfolio of players of a higher price category (Econika, Reima).
The eTraction team emphasizes the positive momentum of mobile app development. According to the results of the 2014 year, 17% of all orders were made through mobile applications, while 7% of orders were received through the contact center and 76% through sites.
Recall that the eTraction project entered the Russian e-commerce market in November 2012 with the offer of a full range of services for the creation, management and development of online stores of fashionable clothes, shoes and accessories. Now in his portfolio there are such brands as Befree, Love Republic, Ardi, Canoe, Zarina, Econika and others. Moleleathere and Anna Chapman are at the launch stage.