Etraction sums up 2014 year
29.01.2015 3303

Etraction sums up 2014 year

The Russian operator of online stores in the field of fashion eTraction, part of the Otto Group, summed up the results of 2014. The total turnover for twelve months reached the level of 3 billion rubles, the stores managed by the company processed 522 orders or 310 units of goods (the average coefficient of items in an order is 1). The average bill for the year was 573 rubles (002 a year earlier), which is associated with the appearance in the company's portfolio of players of a higher price category (Econika, Reima).

The eTraction team emphasizes the positive momentum of mobile app development. According to the results of the 2014 year, 17% of all orders were made through mobile applications, while 7% of orders were received through the contact center and 76% through sites.

Recall that the eTraction project entered the Russian e-commerce market in November 2012 with the offer of a full range of services for the creation, management and development of online stores of fashionable clothes, shoes and accessories. Now in his portfolio there are such brands as Befree, Love Republic, Ardi, Canoe, Zarina, Econika and others. Moleleathere and Anna Chapman are at the launch stage.

The Russian operator of online stores in the field of fashion eTraction, part of the Otto Group, has summed up the results of 2014 of the year.

Latest News

Sneakers with Donald Trump's victory image become bestsellers

"Fight Fight Fight" is the name of a pair of high-top sneakers featuring a victorious image of Donald Trump after the attack. The shoes, which the politician released in memory of the terrorist attack in Pennsylvania, were produced in an edition of 4700 pairs, and were a commercial success. Pair…
20.07.2024 398

Birkenstock opens first store in Paris

Birkenstock's first Parisian store opens this Saturday. Two-story store with an area of ​​130 sq. meters is located in the heart of the fashionable Parisian Marais quarter, where interior showrooms, art galleries, boutiques,…
19.07.2024 511

OrthoLite expands its production center in Europe

The American insoles manufacturer has announced the expansion of its European facility, OrthoLite Europa (OEU), located in Almansa, Spain. The company strives to become closer to European partners and aims to increase…
18.07.2024 670

Almaty will host an exhibition of footwear, fur, leather and accessories Euro Shoes@CAF

From August 18 to 20, the main exhibition of the fashion industry in Central Asia - Central Asia Fashion (CAF) will be held in Almaty at the Atakent exhibition complex. For the fourth season of CAF, it is being held with the support of the Moscow International Footwear and…
17.07.2024 574

Supreme to sell for $1,5 billion

VF Corp. will sell the popular street fashion brand Supreme, significantly lower than the price of its purchase made by the corporation in 2020, against the backdrop of falling sales and declining interest in street style, writes...
17.07.2024 862
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning