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EURO SHOES PREMIERE COLLECTION - a full house of visitors in the first hours of operation
21.02.2012 2306

EURO SHOES PREMIERE COLLECTION - a full house of visitors in the first hours of operation

On February 20, at the Sokolniki Eco-Center in Moscow, the main presentation of European brands EURO SHOES PREMIERE COLLECTION was opened for Russian buyers. In the morning, dense rows of visitors were surrounded by the reception.

EURO SHOES PREMIERE COLLECTION - the main event of the season for owners of shoe stores and chains. To be the first to place orders for the Fall-Winter 2012-2013 collection, buyers from Russia, Belarus, Ukraine, Kazakhstan, Uzbekistan, Moldova, Georgia and other countries came to the presentation.

The work is carried out in several stages: first, the buyers busily and painstakingly, with the help of managers, select the best sellers of the upcoming season, then they communicate with each other and representatives of manufacturers and importers in the restaurant in a benevolent mood and again, inspired by ideas and tips, rush to storm the stands.

The unconditional success of such giants as Caprice, Tamaris, Rieker is due to the quality of shoes, a wide assortment range and favorable conditions for cooperation.

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Representatives of the Italian brand Giotto report that almost 60% of sales are in non-silhouette-shaped boots - the so-called “pipes” when the fabric goes down the leg with an “accordion”.
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One of the trends of the season is the theme of the designer. Models are decorated with removable accessories - bracelets, beads, ribbons, decorative laces.

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Almost all the collections presented at the EURO SHOES PREMIERE COLLECTION have shoes with a top made of fabric - as if large knitted socks or patterned leggings are worn on the top. It looks very comfortable.

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Many manufacturers “put” boots, ankle boots, moccasins and shoes on the “tractor” sole. In addition to the fact that the “teeth”, clinging to the ground, help to move in ice, it is also believed that the grooved sole is able to relieve the spine, due to the uniform distribution of weight. The sole may look aggressive if the "teeth" are large and sharp, or calmly and even almost imperceptibly, if the "teeth" are small or not located on the entire surface.

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If we talk about financial trends, then most of the participants in the presentation are shoes of the middle price segment. The company Gode noted that most of the orders "write" for just such shoes.

On February 20, at the Sokolniki Eco-Center in Moscow, the main presentation of European brands EURO SHOES PREMIERE COLLECTION was opened for Russian buyers. In the morning, tight rows ...
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