Rieker
EURO SHOES PREMIERE COLLECTION - a full house of visitors in the first hours of operation
21.02.2012 2746

EURO SHOES PREMIERE COLLECTION - a full house of visitors in the first hours of operation

On February 20, the main presentation of European brands EURO SHOES PREMIERE COLLECTION, which is the main presentation for Russian buyers, opened at the Sokolniki Moscow Ecocenter. From early morning, dense rows of visitors surrounded the reception desks. 

EURO SHOES PREMIERE COLLECTION is the main event of the season for owners of shoe stores and chains. Buyers from Russia, Belarus, Ukraine, Kazakhstan, Uzbekistan, Moldova, Georgia and other countries came to the presentation to be the first to place orders for the fall-winter 2012-2013 collections. 

The work is carried out in several stages: first, the buyers busily and painstakingly, with the help of managers, select the best sellers of the upcoming season, then they communicate with each other and representatives of manufacturers and importers in the restaurant in a benevolent mood and again, inspired by ideas and tips, rush to storm the stands.

The unconditional success of such giants as Caprice, Tamaris, Rieker is due to the quality of shoes, a wide assortment range and favorable conditions for cooperation. 

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Representatives of the Italian brand Giotto report that almost 60% of sales come from non-silhouette boots - the so-called "pipes", when the fabric descends along the leg "accordion". 
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One of the trends of the season is the theme of the constructor. Models are decorated with removable accessories - bracelets, beads, ribbons, decorative laces. 

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Almost all the collections presented at EURO SHOES PREMIERE COLLECTION feature shoes with a fabric upper - as if chunky knit socks or patterned leggings are worn on the bootleg. It looks very cozy. 

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Many manufacturers "put" boots, ankle boots, moccasins and shoes on "tractor" soles. In addition to the fact that the "teeth", clinging to the ground, help to move in ice, it is also believed that the grooved sole is able to relieve the spine, due to the even distribution of weight. The sole can look aggressive if the teeth are large and sharp, or calm and even almost imperceptible if the teeth are small or not spread over the entire surface.

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If we talk about financial trends, then most of the participants in the presentation represent shoes of the middle price segment. Gode ​​notes that most of the orders are “written” for such shoes.

On February 20, the main presentation of European brands EURO SHOES PREMIERE COLLECTION, which is the main presentation for Russian buyers, opened at the Sokolniki Moscow Ecocenter. From the very morning, dense rows ...
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