Rieker
EURO SHOES PREMIERE COLLECTION - a full house of visitors in the first hours of operation
21.02.2012 2577

EURO SHOES PREMIERE COLLECTION - a full house of visitors in the first hours of operation

On February 20, the main presentation of European brands EURO SHOES PREMIERE COLLECTION, which is the main presentation for Russian buyers, opened at the Sokolniki Moscow Ecocenter. From early morning, dense rows of visitors surrounded the reception desks. 

EURO SHOES PREMIERE COLLECTION is the main event of the season for owners of shoe stores and chains. Buyers from Russia, Belarus, Ukraine, Kazakhstan, Uzbekistan, Moldova, Georgia and other countries came to the presentation to be the first to place orders for the fall-winter 2012-2013 collections. 

The work is carried out in several stages: first, the buyers busily and painstakingly, with the help of managers, select the best sellers of the upcoming season, then they communicate with each other and representatives of manufacturers and importers in the restaurant in a benevolent mood and again, inspired by ideas and tips, rush to storm the stands.

The unconditional success of such giants as Caprice, Tamaris, Rieker is due to the quality of shoes, a wide assortment range and favorable conditions for cooperation. 

New-Alejandro-Ingelmo-Shoes-Collection-for-Fall-Winter-2012.jpg

Representatives of the Italian brand Giotto report that almost 60% of sales come from non-silhouette boots - the so-called "pipes", when the fabric descends along the leg "accordion". 
img_3893_1.jpg

One of the trends of the season is the theme of the constructor. Models are decorated with removable accessories - bracelets, beads, ribbons, decorative laces. 

obb3.jpg

Almost all the collections presented at EURO SHOES PREMIERE COLLECTION feature shoes with a fabric upper - as if chunky knit socks or patterned leggings are worn on the bootleg. It looks very cozy. 

kmo_125246_00017_0h.jpg

Many manufacturers "put" boots, ankle boots, moccasins and shoes on "tractor" soles. In addition to the fact that the "teeth", clinging to the ground, help to move in ice, it is also believed that the grooved sole is able to relieve the spine, due to the even distribution of weight. The sole can look aggressive if the teeth are large and sharp, or calm and even almost imperceptible if the teeth are small or not spread over the entire surface.

prada_fall_winter_2011_2012_mens_shoes_menswear.jpg

If we talk about financial trends, then most of the participants in the presentation represent shoes of the middle price segment. Gode ​​notes that most of the orders are “written” for such shoes.

On February 20, the main presentation of European brands EURO SHOES PREMIERE COLLECTION, which is the main presentation for Russian buyers, opened at the Sokolniki Moscow Ecocenter. From the very morning, dense rows ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Fashion Tech Day: market experts discussed current trends and development models

New business models, online sales, marketplaces and consumers - this and much more were discussed by experts at Fashion Tech Day as part of the New Retail Forum on September 10 at the Technopark ...
17.09.2021 191

Teva has released a collaboration with socks brand Stance

Two American brands - Teva sandals and Stance socks - have teamed up to create a unique set of responsible development. The included Teva Hurricane XLT2 sandals and Stance performance adventure socks ...
17.09.2021 196

Prada will present the Spring 2022 collection at a show in Milan and Shanghai at the same time

Prada is returning to the traditional catwalk format, but doesn't want to give up the benefits of online streaming. In this regard, the collection of the luxury brand for the spring-summer 2022 season will be demonstrated simultaneously in Milan and in ...
17.09.2021 205

Wildberries will build distribution centers in the Tula and Samara regions

The Russian online retailer Wildberries is investing over 30 billion rubles in the construction of two large regional warehouses, which will appear in Tulka and ...
16.09.2021 175

Modified loafers and birkenstocks are key Proenza Schouler spring-summer 2022 models

Proenza Schouler unveiled its new Spring / Summer 2022 collection at New York Fashion Week from September 8 to 12. The main shoes of the collection are loafers with widened soles and open platform sandals, which can be called ...
16.09.2021 246
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning