Euro Shoes Premiere Collection: newcomers receive orders from the regions
26.08.2011 4575

Euro Shoes Premiere Collection: newcomers receive orders from the regions

Euro Shoes Premiere Collection attendees note the growth of orders and the use of the presentation for marketing purposes.

The German company (brands indigo, Jane Klain, impuls) IBANA is among the top ten in terms of footwear sales in Germany (the average price of footwear in Europe is 20 euros) was first presented at the presentation of Western European brands Euro Shoes Premiere Collection. The company is still trying on the market: “The Russian consumer prefers shoes made of genuine leather, and most of our shoes are made of high-quality leatherette. And what is considered cheap footwear in Germany, in Russia, after all customs payments, goes into the middle price segment and costs about 2 thousand rubles. Nevertheless, we are satisfied with the exhibition, there are still orders, and the buyer is mainly from the regions. "

Showroom FASHION GALAXY (UGG Australia, Ed Hardy) - debut of the presentation. “The middle price segment is represented here, but we are positioned as a company representing luxury brands. Nevertheless, we decided to participate in the presentation - for us this is an access to a potential customer, who, if not now, then later will contact our representative office. From the point of view of marketing, we have solved our tasks - we said that UGG is in Russia and it can be bought, ”the sales managers say.

The Steiger company (representative of the Portuguese brands Westriders and GUT) highly appreciates the presentation: “The exhibition is already very pleased with the results of two incomplete days. There is confidence that the season will be good. The volume of orders with us increased by 20-30% compared to the previous season. ”

Euro Shoes Premiere Collection attendees note the growth of orders and the use of the presentation for marketing purposes.
5
1
Rating

Latest News

Tamaris presented a new spring-summer collection of the NEWD premium line.

Elegant luxury – that’s what this line of the German brand can be called. The new collection includes premium models that will perfectly complete any look and become a spectacular addition…
21.05.2024 162

Sport Casual Moscow will present collections of sports and hiking shoes, clothing and equipment

The summer exhibition and presentation of Sport Casual Moscow will be held in Moscow, at the Izmailovo Alfa Hotel on June 3-5, 2024 with the support of the Ministry of Industry and Trade of Russia and the Russian Outdoor Group (Russian Outdoor…
21.05.2024 190

Jimmy Choo selects Princess Gauravi Kumari as its brand ambassador for India

Jimmy Choo is strengthening its position in India, the luxury footwear and accessories brand has attracted an Indian princess to its advertising campaign. Jaipur royal family member Princess Gauravi Kumari has been appointed Jimmy Choo India brand ambassador, writes...
21.05.2024 258

France sees a stronger leather trade surplus in 2023.

France sees leather exports grow by 6% in 2023 to reach €1 billion, while imports remain stable at €14 billion. A trade surplus of €5 billion was possible in...
21.05.2024 217

Ronnie Fieg turned Clarks loafers into sandals

The ongoing collaboration between Clarks and Kith sees the British moccasin brand launch two new sandal styles for spring/summer 2024. The new Ridgevale and Brixham silhouettes are available in four colourways...
20.05.2024 461
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning