Euro Shoes Premiere Collection attendees note the growth of orders and the use of the presentation for marketing purposes.
The German company (brands indigo, Jane Klain, impuls) IBANA is among the top ten in terms of footwear sales in Germany (the average price of footwear in Europe is 20 euros) was first presented at the presentation of Western European brands Euro Shoes Premiere Collection. The company is still trying on the market: “The Russian consumer prefers shoes made of genuine leather, and most of our shoes are made of high-quality leatherette. And what is considered cheap footwear in Germany, in Russia, after all customs payments, goes into the middle price segment and costs about 2 thousand rubles. Nevertheless, we are satisfied with the exhibition, there are still orders, and the buyer is mainly from the regions. "
Showroom FASHION GALAXY (UGG Australia, Ed Hardy) - debut of the presentation. “The middle price segment is represented here, but we are positioned as a company representing luxury brands. Nevertheless, we decided to participate in the presentation - for us this is an access to a potential customer, who, if not now, then later will contact our representative office. From the point of view of marketing, we have solved our tasks - we said that UGG is in Russia and it can be bought, ”the sales managers say.
The Steiger company (representative of the Portuguese brands Westriders and GUT) highly appreciates the presentation: “The exhibition is already very pleased with the results of two incomplete days. There is confidence that the season will be good. The volume of orders with us increased by 20-30% compared to the previous season. ”