Rieker
Euro Shoes Premiere Collection: newcomers receive orders from the regions
26.08.2011 3974

Euro Shoes Premiere Collection: newcomers receive orders from the regions

Euro Shoes Premiere Collection attendees note the growth of orders and the use of the presentation for marketing purposes.

The German company (brands indigo, Jane Klain, impuls) IBANA is among the top ten in terms of footwear sales in Germany (the average price of footwear in Europe is 20 euros) was first presented at the presentation of Western European brands Euro Shoes Premiere Collection. The company is still trying on the market: “The Russian consumer prefers shoes made of genuine leather, and most of our shoes are made of high-quality leatherette. And what is considered cheap footwear in Germany, in Russia, after all customs payments, goes into the middle price segment and costs about 2 thousand rubles. Nevertheless, we are satisfied with the exhibition, there are still orders, and the buyer is mainly from the regions. "

Showroom FASHION GALAXY (UGG Australia, Ed Hardy) - debut of the presentation. “The middle price segment is represented here, but we are positioned as a company representing luxury brands. Nevertheless, we decided to participate in the presentation - for us this is an access to a potential customer, who, if not now, then later will contact our representative office. From the point of view of marketing, we have solved our tasks - we said that UGG is in Russia and it can be bought, ”the sales managers say.

The Steiger company (representative of the Portuguese brands Westriders and GUT) highly appreciates the presentation: “The exhibition is already very pleased with the results of two incomplete days. There is confidence that the season will be good. The volume of orders with us increased by 20-30% compared to the previous season. ”

Euro Shoes Premiere Collection attendees note the growth of orders and the use of the presentation for marketing purposes.
5
1
Rating

Latest News

Hundreds of Russian brands took part in Moscow Fashion Week

The Moscow Fashion Week has come to an end, bringing together hundreds of Russian brands. For seven days, more than 450 designers presented their collections at several iconic venues in the capital - Zaryadye, VDNKh, Tverskaya Square, GUM, on the square ...
01.07.2022 126

New Balance is ready to present its version of clogs

A pair of New Balance clogs made of integrated EVA foam will be released before the end of the week in the South Korean market. The Boston-based brand is one of the latest to follow the water-resistant trend…
01.07.2022 121

21st Congress of the International Union of Shoe Industry Specialists UITIC will be held in Italy

The next UITIC Congress, the first since the 20th edition held in Portugal in 2018, will take place in September 2023 in Milan and Vigevano. This will mark the return of the event to…
01.07.2022 101

Fashion retailers in Shanghai are trying to get rid of stock

Nearly a month after Shanghai lifted its strict COVID-19 lockdown, retailers are struggling with a backlog of unsold items. While cautious consumers are still avoiding shopping...
01.07.2022 102

Off-White's second collaboration with British luxury brand Church's is out

Off-White has unveiled a second version of Second Church Oxfords featuring Virgil Abloh's signature meteorite craters.
30.06.2022 224
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning