More than 3500 buyers attended the EURO SHOES PREMIERE COLLECTION presentation of the Spring-Summer 2012 season, which was successfully held for the seventh time at Sokolniki, in three pavilions No. 4, 4.1 and 4.2 from 24 to August 27.
In addition to the traditional participants of the presentation, this time more than 30 debut brands took part in it, and almost all of them became participants in the presentation on the recommendation of their retail customers.
For the first time this season, Italian brands and companies participated in the presentation: Left and Right Bagatt Sam Edelman, NILA-NILA, SWISH, RELAXSHOE, Baldinini and William Massimi, Brake, Boxer from Greece, Yellow cab from Holland, Gebr Wadle from Germany, Repetto France from France, Pretty Ballerinas from Spain. It was to the presentation of Euro Shoes Premiere Collection that Baldinini timed the show to its new spring-summer 2012 collection of the year. The number of orders exceeded all expectations, the company did not even plan such an effect from the first participation.
The German company IDANA (Indigo, Jane Klain, Impuls brands), which is in the top ten in terms of shoe sales in Germany (the average price of shoes in Europe is 20 euros), is only trying on the Russian market. And in Sokolniki she already found her first regional clients.
The recently opened wholesale companies E-Shoes, Fashion galaxy, as well as the Spanish Fresh Group for the first time presented their BRANDS to Baer at the Euro Shoes Premiere Collection. Yo-Shoes company works with several brands from Italy, Portugal and Brazil: Elena, Zodiaco, Miezko, Werner, Tatuaggi. Fashion galaxy is the exclusive distributor of British and French brands in Russia, such as: UGG Australia, Ed Hardy, Kurt Geiger, Repetto. And Spanish Fresh Group specializes in Spanish shoes, among them - Pedro Miralles, Ferchi, Wekkend, Porronet, Alce.
The footwear with two-layer soles was brought to the presentation by the Spanish brand El Naturalista - another newcomer among the participants. The JOSEF SEIBEL shoe brand, which has been a regular participant in the EURO SHOES PREMIERE COLLECTION since 2007 of the year, has proposed models with AIR PED technology that allows the foot to stay dry even in the hottest weather, and the German shoe brand CAPRICE showed new versions of models with the ON AIR air insole, super flexible insole SUPERFLEXIBLE and heel ANTISHOKK - Walking on air, which literally means "walking in the air." “This season we have a very large flow of customers, mainly our regular customers, but there are also new ones,” the company shared such news. The CAPRICE brand remains true to itself - it represents a harmonious combination of quality materials and innovative ideas.
Tamaris presented a collection consisting of 390 models, which were divided into the following categories: Tamaris Trend - Young Fashion and Tamaris Active - Sport & Function. According to Friedrich Naumann, Tamaris CEO, all of the goals are met. The favorable location of the pavilion, advertising banners with trending models and the effect of word of mouth among customers - all this brought good results.
The current RELAXSHOE collection is more than 20 of various shoe lines for every taste and color. At the presentation, you could see more than 80 models.
The French company SAMSON introduced the Artika soft brand - fashionable and comfortable shoes for young customers and Hasley - sophisticated classics and maximum comfort.
And the main trend that unites all the collections of participants in the presentation is natural naturalness.
The next presentation of the EURO SHOES PREMIERE COLLECTION, judging by the number of applications submitted for participation, will be noticeably larger than the previous one and will be held in Sokolniki on 20-23 on February 2012, in four pavilions No. 4, 4.1, 4.2 and 7A.