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EUROSHOES Premier Collection: welcome to childhood!
06.12.2011 1922

EUROSHOES Premier Collection: welcome to childhood!

The official presentation of the new thematic section of the EUROSHOES Premier Collection presentation took place at Sokolniki EC on November 28.

KIDS SHOE FASHION is a new thematic part of the EUROSHOES Premier Collection presentation dedicated to children's shoes. The presentation made it possible for future participants of the presentation to get acquainted with the pavilions of the expocenter - to appreciate all the advantages of the site and to communicate with market participants in an informal setting over a cup of coffee.

The presentation was attended by such companies as “Analpa”, “Antelope”, “Veles - M”, “Vitachi”, “Demar Rusdel”, “Jungle Boots”, “JV Accord”, “Empire of childhood”, “Kotofey ”,“ Crazy Horse ”,“ Crocs CIS ”,“ Minimen ”,“ MiniShoes ”,“ Original Shoes ”,“ Pamashuz ”,“ City Trends Int ”,“ Tiko ”,“ Forio ”,“ Fortis ” ”(TM“ Zebra ”),“ Estiva ”, Pölking.

Regular partners of the EUROSHOES Premier Collection presentation also attended the event and shared their impressions of the organization and success of the EUROSHOES Premier Collection exhibition.

For example, CAPRICE development director Lyubov Kashkina considers the presentation to be the most important event for the company: “First of all, due to the deadlines, the February presentation allows us to collect orders in time and put them into production.” She noted that 40% of the entire collection is ordered specifically for EUROSHOES, which significantly increases sales.

Dates are one of the main advantages of the presentation. Only here, owners of shoe stores can almost a year before the start of the season see the news of companies, find out what colors and silhouettes will be fashionable, and order them for their store. The presentation is also unique in that European manufacturers show their collections earlier than in their homeland - in Europe, collections are exhibited only in March.

Anastasia Kornilyeva, Director of the EUROSHOES Premier Collection presentation, noted that the attendance of the event is growing every season. In February of the 2011 year, this indicator increased by 20% compared to the 2010 year. On the first day, more than 1 500 people from different regions of Russia, near and far abroad attended the presentation. In total, about 4 000 buyers visited her, 1 / 3 visitors were interested in specifically children's shoes.

We add that the presentation is held in the format of a private showroom, intended only for buyers who have an invitation. Among the exhibition's additional services are catering for visitors, a free shuttle service: hotel-exhibition-hotel and metro-exhibition-metro, special prices for hotel accommodation.

To date, the KIDS SHOE FASHION exposition, which will be held on 20 - 23 on February 2012 in Sokolniki EC, has been confirmed by the participation of such companies as Estiva, Analpa, Original Shuz, Bartek.

The official presentation of the new thematic section of the EUROSHOES Premier Collection presentation took place at Sokolniki EC on November 28.
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