In 2016, the Obuv Rossii group of companies achieved high performance in implementing the Arithmetic financial services system in its retail chains. To date, more than 800 thousand conventional Arithmetic cards and 30 thousand Arithmetic prepaid MasterCard cards have already been issued, for which microloans issued in the Shoe of Russia networks are accrued.
More than 700 cash registers are connected to the system. Now the monthly volume of credits to “Arithmetic MasterCard” cards exceeds 150 million rubles, and the size of payments for services at the cash desks of outlets is on average 100 million rubles.
“Modern retail, in addition to the main activity of selling goods, is also developing additional services. Global retailers such as Walmart are taking such a path. - comments the director of GC Obuv Rossii Anton Titov. “Additional services are a significant competitive advantage and play the role of non-standard loyalty programs, allowing companies to expand the audience of regular customers.”
The Arithmetic system was launched in the Shoe of Russia networks in the summer of 2015. The system operator is the non-banking credit organization Payment Standard (license of the Central Bank of the Russian Federation for transfers without opening an account No.3530-K of January 28 of 2015 of the year), and is included in Obuv Rossii GC. At first, customers were provided with a service of receiving payments at the cash desk for various services - the Internet, mobile communications, etc. Subsequently, Obuv Rossii combined all the loyalty programs that were operating in the retail chains of the Group into one funded discount system based on Arithmetic. In 2016, the e-wallet service started working in the summer, in the summer of 2016, the prepaid MasterCard Arithmetic card was issued, to which microloans began to be credited.