Factory "FOOTWEAR OF RUSSIA", which is part of OR GROUP, and the exhibition company EUROSHOES have signed a cooperation agreement. As part of the partnership, the company posted on the website of the wholesale marketplace EUROSHOES.MARKET the main range of footwear under its own brands: summer footwear models all.go, a demi-season collection of shoes S-TEP, as well as demi and winter boots from the Pioneer of Arctic Travel brand. Cooperation with the online platform will allow the factory to attract new partners, expand its sales geography and increase sales.
OBUV RUSSII sells its products through OR GROUP retail chains, and is also actively developing the direction of wholesales: it cooperates with large corporate clients in the production of special footwear, produces footwear with branded symbols for the hockey clubs Siberia and Baikal-Energia. One of the priority areas is to increase the volume of online sales both through its own marketplace, which is managed by OR GROUP, and through third-party online platforms. Cooperation with EUROSHOES.MARKET is part of the strategy for the development of an online sales channel.
“From our point of view, the EUROSHOES.MARKET wholesale marketplace is a convenient channel for building relationships with suppliers and customers. The site operates all year round, which allows increasing the number of contacts and constantly being in the field of view of buyers. Cooperation with the market will help to increase the recognition of our brands and expand the geography of representation, - comments Sergey Yung, General Director of the production company "OBUV RUSSIA". - The advantage of working with the platform is that the manufacturer's managers communicate with buyers, advise them on the order, payment procedure and shipment of goods. Payment for the goods is made directly to the manufacturer. Also, direct contact with potential customers provides us with ample opportunities for interaction and the development of flexible conditions for cooperation with partners. "
“OR GROUP is our long-term partner, as the company has been a participant of the Euro Shoes Premiere Collection for a number of years, and we are glad that the shoes of this Russian manufacturer will appear on the site of our wholesale marketplace EUROSHOES.MARKET, which was launched in early 2021. The launch of a wholesale footwear and accessories marketplace with simple, straightforward navigation proved to be very timely. We feel this by the interest shown by both brands and buyers in the project. It's nice that our online platform also presents products from Russian manufacturers. We hope that our partnership with the OBUV RUSSII factory will be useful and bring success to both parties, ”says Ekaterina Sergeeva, director of the EUROSHOES.MARKET project.
Online sales are one of the key areas for OR GROUP. At the end of the 1st quarter of 2021, the share of online sales in the revenue of the Westfalika trading platform (a network of retail and service outlets and the eponymous online platform) reached 25,8%. The company is developing new formats by interacting with other marketplaces: in May, OR GROUP started working with Ozon on the FBS (fulfillment by seller) system. This scheme assumes that the goods are presented on the Ozon Internet site, while being stored in the supplier's warehouse. The new work format allows the company to increase the number of orders - in the first two weeks the growth was 20%.
Euro Shoes - a leading platform for meetings and conclusion of contracts between manufacturers and wholesale suppliers of footwear with buyers from Russia and neighboring countries. In March 2021, the exhibition company launched EUROSHOES.MARKET, a wholesale footwear, accessories, lasts and leather marketplace. The company cooperates only with verified official representatives of manufacturers / importers who guarantee the quality and originality of the products presented on the website.
Factory "OBUV RUSSIA" is part of the OR GROUP, which, along with production, develops a modern trading platform, marketplace and ecosystem of services. The main production facilities are located in the city of Berdsk, Novosibirsk region. The factory is distinguished by a high level of automation: the production uses equipment from leading manufacturers such as Orisol, NewLast, DESMA and others. The company produces footwear under its own brands S-TEP, all.go and Pioneer of Arctic Travel, as well as under customer brands for the corporate sector. The assortment of the factory is casual, semi-sports, outdoor, special-purpose footwear and work footwear.