Facebook is experimenting in e-commerce
23.07.2014 3381

Facebook is experimenting in e-commerce

Social network Facebook announced the testing of a new Buy button.

The service is being tested for posts in the "Pages" section and for advertisements. Thus, users will be able to make purchases from the news feed without leaving Facebook.

Currently, tests are conducted with the participation of several small and medium advertisers.

This is not the first attempt by social networks to expand the activities of e-commerce. Earlier on Twitter, they started testing the Buy Now button for tweets. In addition, Twitter and Amazon have entered into an agreement whereby retailer users can add products to their virtual baskets by responding to tweets using an appropriate hashtag.

For Facebook, the current experiment in e-commerce is also not the first. Two years ago, the “Gifts” service appeared on the social network, but this project did not succeed.

The social network Facebook has announced the testing of a new button "Buy". The service is being tested for posts in the "Pages" section and for advertisements. This way, users can ...

Latest News

Wildberries will build a large logistics center in Karelia

Wildberries is going to build a logistics center in Petrozavodsk. It can become the largest logo center for an online retailer in the North-West region, reports RBC...
28.02.2024 181

Adidas continues to release products under the Yeezy brand

Germany's Adidas has announced further releases of its Yeezy range, with a number of existing products being made available in stages around the world in the coming weeks, writes...
28.02.2024 210

Street Beat opened a store in Tula

The Street Beat chain of stores opened a store for the first time in Tula in the Gostiny Dvor shopping center. The store area is 300 sq. m. meters.
27.02.2024 352

The Telegraph network was divided into two retail projects

Shareholders of the Telegraph chain of department stores of Russian designers disagreed on the operational development of the business. After the business division, part of the department store chain rebranded and changed its positioning. Under the new name “NAMES” there will be...
27.02.2024 363

Birkenstock reimagines Zurich sandals

German footwear brand Birkenstock has decided to redesign the Zürich sandal model, sixty years after the silhouette was released on sale. The updated version of the model was called “Zürich…
27.02.2024 409
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning