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Farfetch relaunches Swear sneaker brand with bets on customization service
04.10.2017 1518

Farfetch relaunches Swear sneaker brand with bets on customization service

Swear sports shoe brand, the brainchild of Jose Neves, founder of Farfetch.com, an online luxury brand store, is fully customized. The new positioning of the Swear brand is an off-season unisex luxury sneakers, the style and design of which is created taking into account the wishes of the client.

The goal of restarting Swear is to meet the expectations of a new generation of luxury audience.

Swear will provide two levels of personalization. The first level, “manufacturing sneakers in 48 hours”, allows you to create an individual pair of sneakers in just two days. The client can choose the basic parameters of shoes - style, color and materials.

The second level of personalization will allow customers to create their own models of shoes that will be made manually and their production will take from four to six weeks. Farfetch.com will become the brand's exclusive retail partner.

Every month, Swear will arrange presentations of new collections of sneakers. The prices of personalized shoes will vary depending on the complexity of the service and the cost of materials - from 215 pounds (about 239 euros) to 7150 pounds (about 7933 euros).

Swear sports shoe brand, the brainchild of Jose Neves, founder of Farfetch.com, an online luxury brand store, is fully customized. New brand positioning ...
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