Farfetch launches its own brand, There Was One
28.10.2021 449

Farfetch launches its own brand, There Was One

Online luxury goods platform Farfetch has launched a private label. The sustainable line There Was One will be sold exclusively on Farfetch.com.

The new brand was created in collaboration with the New Guards Group, a company behind brands such as Off-White and Palm Angels, and offers a wide range of minimalist wardrobe items for women, ranging from $ 100 to over $ 1000.

The collection of the brand has been developed taking into account the preferences of Farfetch customers based on the data. received during the pandemic. “In the course of the pandemic, seeing global trends and understanding what consumers want and what they are striving for, we have watched these consumer trends move a little from 'fashion' towards investment clothing. Our customers weren't just buying home clothes per se, but were buying things that they thought they could easily add to their wardrobe, essentials that they could always use, "Farfetch Chief Brand Officer Holly explained to Vogue. Rogers.

The There Was One line also takes into account customer demand for products made from environmentally friendly materials. As such, the bulk of the collection is made from renewable and certified materials and comes in minimal packaging that can be recycled. For example, casual dresses are made from ENZING ™ ECOVERO ™ viscose, which is made from certified sustainable wood and cellulose.

Online luxury goods platform Farfetch has launched a private label. The sustainable line There Was One will be sold exclusively in ...
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