Rieker
Farfetch launches its own brand, There Was One
28.10.2021 449

Farfetch launches its own brand, There Was One

Online luxury goods platform Farfetch has launched a private label. The sustainable line There Was One will be sold exclusively on Farfetch.com.

The new brand was created in collaboration with the New Guards Group, a company behind brands such as Off-White and Palm Angels, and offers a wide range of minimalist wardrobe items for women, ranging from $ 100 to over $ 1000.

The collection of the brand has been developed taking into account the preferences of Farfetch customers based on the data. received during the pandemic. “In the course of the pandemic, seeing global trends and understanding what consumers want and what they are striving for, we have watched these consumer trends move a little from 'fashion' towards investment clothing. Our customers weren't just buying home clothes per se, but were buying things that they thought they could easily add to their wardrobe, essentials that they could always use, "Farfetch Chief Brand Officer Holly explained to Vogue. Rogers.

The There Was One line also takes into account customer demand for products made from environmentally friendly materials. As such, the bulk of the collection is made from renewable and certified materials and comes in minimal packaging that can be recycled. For example, casual dresses are made from ENZING ™ ECOVERO ™ viscose, which is made from certified sustainable wood and cellulose.

Online luxury goods platform Farfetch has launched a private label. The sustainable line There Was One will be sold exclusively in ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Giuseppe Zanotti presented the current models of women's shoes for the winter

Comfort and warmth combined with elegance - these shoes are presented in the current collection of the Italian luxury brand Giuseppe Zanotti.
02.12.2021 169

Wildberries entered the Turkish market

The Russian online retailer Wildberries launched sales in Turkey, expanding its geography of presence to 18 countries. Wildberries presented to new customers about 5,6 million items of goods from 163 thousand international brands. The assortment includes clothes and ...
02.12.2021 179

M&G Italia will place a test batch of shoe blanks at factories in Dagestan

The Italian footwear manufacturer M&G Italia and the Ministry of Industry and Trade of Dagestan have agreed to place a test batch for the production of blanks for Italian footwear at factories in the Republic of Dagestan, TASS writes with reference to the press service ...
02.12.2021 233

Detsky Mir places 1,5 million orders on Black Friday

Black Friday was held in the Detsky Mir online store from November 22 to 28. It was also possible to place an order through the retail mobile application. As a result of the action, more than 1,5 million orders were issued for a total of 3 billion ...
02.12.2021 155

The fifth adidas x IVY PARK collaboration released

The new bright collection of adidas and the brand of American singer and actress Beyoncé IVY PARK is released on December 9 and includes, in addition to items of clothing - a patchwork down jacket, overalls and rompers, knitted trousers and faux leather skirts - three ...
02.12.2021 206
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning