The Federal Antimonopoly Service and e-commerce market participants are developing a mechanism for protecting trademarks in online stores and aggregators, including Yandex.Market or Wikimart. Manufacturers demand that sites begin, following the example of the American eBay, to remove advertisements for the sale of counterfeit goods at the request of the copyright holder.
The issue is being dealt with by a working group under the FAS, organized in early October with the participation of companies and market organizations. One of the possible regulatory options could be the introduction of a program similar to VeRO (Verified Rights Owner), which operates the American online auction eBay. Thanks to VeRO, the copyright holder can apply to eBay with a complaint about a violation of his rights, admitted when posting information about the product, and the site immediately removes the lot. In Russia, however, this is a long process: the sites first request documents, study them, and as a result, the goods are removed "in isolated cases." Market participants want the procedure to be fast, as is the case with eBay, and the product is blocked on the first call.