The 8th annual forum of the fashion industry Fashion Retail & Distribution 2014, organized by BBCG, has summed up its results. The event, held at Skolkovo, brought together more than 200 participants representing federal retail chains of clothes, shoes and accessories, independent / multi-brand stores, distributors, manufacturers, equipment and service providers.
The business program was opened by the discussion “Leadership strategies in a falling market”. The speakers of the plenary session discussed the acute issues of the clothing, footwear and accessories market and predicted sales by the end of the year.
Experts concluded that the current state of the market may leave small enterprises bankrupt or they will be swallowed up by larger industry representatives.
Sela’s vice president of development, Eduard Ostrobrod, believes that the main survival strategy is to focus on the target customer, on what he needs. It is necessary to create milder conditions for dealers and a flexible system of returns, not forgetting about special offers that can significantly increase consumer demand.
One of the key problems for retail chains is the desire of shopping centers to keep rental rates stable in dollars or euros, within the framework of previously concluded agreements, while the ruble has depreciated significantly. However, Ruben Harutyunyan, President of Henderson, noted that his company manages to negotiate a reduction in rental rates. Yevgeny Lavrov, the retail director of the Jeans Symphony company, also said this. “With most of the landlords, we manage to negotiate a reduction in rates, since we have up to seven points in a shopping center. Our departure would be very painful for the shopping center, ”he said.
Speaking about anti-crisis measures, the forum delegates called the reduction in the number of inefficient stores and the development of the commission segment.