Luxury brand Fendi will be a special guest at the Pitti Uomo menswear show and show the men's spring-summer 2024 collection at its new factory in Bagno a Ripoli in the Italian region of Tuscany. The event is scheduled for June 15 during Pitti Uomo (June 13-16) in Florence, writes fashionmagazine.it.
It is noted that the new Fendi factory, with an area of 13000 sq. meters, designed for the production of leather products. Investments in its construction amounted to $57 million.
“We are proud to open the Fendi factory to our customers and the press, bringing it to life beyond everyday life with the next menswear show in June at Pitti,” explains Fendi Chairman and CEO Serge Brunschwig. “This is a special place for our artisans and local community because it represents Fendi's heritage and creativity, cultivating invaluable handicraft skills and preserving the Made in Italy tradition.