South Korean company Fila announces new global brand ambassador. He became a popular k-pop group, the BTS boy band, which involved 7 guys: RM, Chin, Shugi, J-Hope, Jimin, Wi and Jungkook.
“Passion, positive and sincere communication with BTS fans are qualities that are close to Fila. Their energy and the uniqueness of each group make BTS the ideal brand ambassador, ”says a Fila press release.
As the global brand ambassador, BTS will appear in the Fila global advertising campaign at the beginning of 2020. Throughout the partnership, Fila will actively attract the attention of consumers and BTS fans in a variety of ways, combining the unique identity of the Fila brand with the vibrant BTS personality.