South Korean company, manufacturer and supplier of sportswear Fila has released a collaboration with French designer of Colombian origin Haider Ackermann. The capsule includes men's and women's clothing (colorful leggings, slouchy sweatpants, stretch dresses) and streamlined sneakers.
“We look at the streets and we see sportswear, this is not something new for us, we all dress like that. I wanted to embrace youth and energy. We have recently gone through dark times, so it was a pleasure for me to bring happiness, joy and fullness of life…”, Ackermann commented on the release of the bright collaboration.
Fila is currently in the process of looking for a creative director to take the brand to the next level, and offered the position to Ackermann, who declined.
“We are really looking for someone who can recreate and refresh this brand image with products created 50 years ago that defined an era, a market and a brand. In the next few days, we are going to look at some social media to understand what people are thinking,” said Fila marketing director Luca Bertolino. The Fila and Haider Ackermann collection will go on sale in spring 2023.