Financial unrest has not affected the advertising market
ZenithOptimedia predicts global ad spend will grow 2011% in 3,6 over last year. The Russian market, according to the published forecast, will show 22% growth in 2011. In 2012, the growth dynamics of the Russian market will decrease slightly - to 18%.
Агентство ZenithOptimedia немного СЃРЅРёР · РёР »Рѕ СЃРІРѕР№ РІСЂРѕРіРЅРѕР · РїРѕ СЂРѕСЃСРСР ... С ±Р ° С ... Р ° С ... РІ 2011 РіРѕРґСѓ РЅР ° 0,5% - СЃ 4,1% (Р ± С ‹Р» Рѕ РІ РёСЋР »СЊСЃРєРѕРј РїСЂРѕРіРЅРѕР · Рµ) РґРѕ 3,6%. RЎRЅRoR¶RμRЅRoRμ RґRoRЅR ° RјRoRєRo, SЃ RєRѕS,RѕSЂRѕR№ RІRѕSЃSЃS,R ° RЅR ° RІR "RoRІR ° RμS,SЃSЏ SЌRєRѕRЅRѕRјRoRєR ° RїRѕSЃR" Rμ RїRѕSЃR "RμRґRЅRμRіRѕ RєSЂRoR · RoSЃR °, P ° S,R ° RєR¶Rμ RѕRїR ° SЃRμRЅRoSЏ RїRѕ RїRѕRІRѕRґSѓ RІRѕR · RјRѕR¶RЅRѕSЃS,Ro RЅRѕRІRѕRіRѕ SЌRєRѕRЅRѕRјRoS ‡ RμSЃRєRѕRіRѕ SЃRїR RґR ° °, p ° F · ° SЃS,R RІRoR "Ryo RЅRμRєRѕS,RѕSЂS <C ... SЂRμRєR" P ° ° RјRѕRґR S,RμR "RμR№ RѕS,RєR ° P .
ZenithOptimedia also cut its 0,5 global forecast by 2012% from 5,9% to 5,3%. That's still healthy growth, the agency said in a forecast. 2012 will host the Olympic Games, the European Football Championship and the US presidential election. These events will have a positive impact on the market. The Japanese economy also continues to recover at an encouraging pace. The agency estimates that the "four-year" events in 2012 will add $ 6,2 billion to the global market, while the Japanese economic recovery will generate another $ 0,8 billion.
РџСЂРѕРіРЅРѕР · относительно 2013 РіРѕРґР ° снижен Р» РёС € СЊ РЅР ° 0,1% СЃ 5,6% РґРѕ 5,5%.
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Что РєР ° СЃР ° ется СЂР ° спределения Р ± юджетов РІРѕ медиР°, интернекааааааааааааааааааааааааааааааааааааааааааааааааааааРRІ РІСЂРµРґС ‹РґСѓС ‰ РёРµ РіРѕРґС‹, остР° нется СЃР ° РјС ‹Рј РґРёРЅР ° РјРёС ‡ РЅРѕРСРРСРјР °СР °С °‰ ° °Ћ Рљ 2013 РіРѕРґСѓ ее РґРѕР »СЏ РІ РѕР ± С ‰ РёС ... СЂР ° СЃС ... РѕРґР ° С ... РЅР ° рекл Р ° РјСѓ достигнеРРX 17% RNNUM% (2008% - 6%). Р ”РѕР» СЏ РіР ° Р · РµС ‚, журнР° Р» РѕРІ Рё СёР ° РґРёРѕ Р ± СѓРґРµС ‚медл енно снижР° тьсяРX% XЃ% XUM% СЃ% СUM% СЃ% СUM% СЃ% СUM% СЃ% СUM% СЃ% РЃ ‚ветственно, РІ 2010 РіРѕРґСѓ, РґРѕ 11%, 4,1% Рё 9,0% РІ 5,1. РћР ± этом РїРёС € РµС ‚СЃР ° Р№С‚ brabded.ru
The Moscow flagship of the AMAZING RED chain has strengthened its service component
AMAZING RED, a multi-brand retail chain owned by Inventive Retail Group, has renovated its flagship store in Moscow's Aviapark shopping center. Its retail space has doubled to 365 square meters, and separate gaming and sports areas have been added.
French Lacoste has updated its logo.
The updated logo of French sportswear brand Lacoste uses a serif font inspired by the house's archives. The signature "crocodile," the brand emblem, has also been redesigned. The red tongue is made more prominent. The green tone of the design…
Clarks celebrates annual Wallabee Day
On April 26, Clarks Originals will celebrate its third annual Wallabee Day, paying tribute to the cultural influence of the popular moccasin. The British brand is launching the "Worn by the World" campaign and two premium versions of the Wallabee 2604…
A Portuguese safety footwear brand has launched reusable shoe covers, CleanStep.
A Portuguese safety footwear brand has released CleanStep—reusable shoe covers that allow users to move between rooms without leaving marks or dirt on the floor, writes…
China's Anta Sport has cemented its place among the world's top three sporting goods market leaders.
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Euro Shoes opens a new season for buyers and brands
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Chinese brands and factories at Euro Shoes
The Russian economy's pivot toward Asia and the active development of the footwear industry and the technological base for producing a wide range of footwear in China are opening up new prospects for cooperation with Chinese partners.
The home collection from Australian brand EMU Australia at Euro Shoes
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Rieker and Remonte with new collections - at Euro Shoes
Rieker is well-known and beloved in Russia. Each pair of Rieker shoes is designed with the anatomy of the foot in mind, using Rieker's signature Antistress technology to ensure maximum comfort.
Store Manager: Strategic Asset or Redundant Position?
Owners of small shoe stores often juggle multiple roles: negotiating with suppliers, managing inventory, handling marketing, and even personally participating in sales. In such an environment, it's difficult to focus on strategic development and operational management. This is where a store manager comes in – a key employee who oversees daily processes and ensures stable business growth. However, many owners believe they can handle this on their own. SR fashion business management and development expert Maria Gerasimenko explains why a store manager is essential and why you can't do without one if you want to grow and scale your business.
Spring/Summer 2026: Five Trends for Athletic Shoes
In a highly competitive environment, especially in the dynamic digital environment, fashion trends are changing rapidly. We're highlighting five trends from international trend bureau Future Snoops that address local market demands.
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MARCO TOZZI announced the launch of the new MT Sport collection.
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Tamaris SS26 Collection
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Just a month until the Euro Shoes exhibition in Moscow!
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
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The Battle for the Sports Shoe Market
Fashion market experts and economic analysts predict a decline in sales of Nike and Adidas. The leadership positions of the unsinkable sports giants may be seriously shaken in the coming years, as they are being pushed out by young, bold and active competitors – challenger brands. Why is this happening, and what are the main reasons for such changes? Daniya Tkacheva, a fashion market expert and practitioner with 20 years of experience in sales management, and 13 years of experience in the Nike Russia team and fashion retail, shares her view on the situation on the market in the sportswear and footwear segment.
How Pareto's Law Works in a Shoe Retail Store
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In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates its enduring relevance, impeccable quality and global appeal.recognition of the brand. Since its foundation in 1825, the company has not only created shoes, but also set the standards for comfort and style, remaining a symbol of British craftsmanship and innovation.
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Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
