In April 2017, the first flagship boutique of the Italian brand Trussardi in Shanghai opened its doors in the famous Shanghai Plaza 66 Shopping Center.
The new store is decorated in a laconic style, traditional for the brand, which combines classic and modern. The DNA of the fashion house is reinterpreted in a new way by combining classic elements with high-quality materials such as Italian wet asphalt marble and brass. The greyhound emblem, an iconic symbol of the Trussardi fashion house, is used on doorknobs and as decorative ornaments.
The decoration is dominated by natural materials and a noble warm color scheme with light touches of gold - a reminiscence of the works of prominent Italian designers 1960-70 years. The interior reflects the brand’s commitment to historical heritage, to the desire to preserve long-standing traditions. The flagship boutique presents men's and women's collections, as well as accessories. Presented a cult bag Trussardi Lovy Bag.
The Shanghai opening is the next step in Trussardi's expansion strategy in the Chinese market following a successful brand rebranding.