Fly London took the first step in the metaverse
Portuguese shoe brand Fly London will launch four mini-games and an online store on the global gaming platform Roblox from May 31st. For the brand, entering the metaverse is a step towards reaching a younger audience.
The "leathers" available in this universe were designed by Portuguese designer Alexandra Moura. The online store will feature four mannequins displaying the virtual merchandise, and the player will be able to purchase various "leathers" using the FlyPoints accumulated in the mini-games. These can be accessed through portals located inside the store. Once the player completes the game, they will be transferred back to the online store.
“The Fly London Roblox experience is designed to be fun and interactive between navigators of the metaverse, while also allowing players to experience the brand. The entire environment has been developed in accordance with the design concept of Fly London and features elements such as the unmistakable signature fly that accompanies the brand's slogan "Don't go, fly",” Fly London said in a statement.
Recall that Fly London is a regular participant of the international exhibition of shoes and accessories. Euro Shoes Premiere Collection in Moscow.
Portuguese shoe brand Fly London will launch four mini-games and an online store on the global gaming platform Roblox from May 31st. For a brand, entering the metaverse is a step towards…
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