A working group of a pilot project on shoe marking is being formed
An event was held at the site of the Ministry of Industry and Trade dedicated to the launch of a pylon project for labeling light industry goods. At which the main stages of the project were identified and a working group of business representatives began to form.
The event of the Ministry of Industry and Trade was attended by manufacturers, importers, distributors, business associations and industry associations. Among them: "Business Russia", the Association of retail companies, the Association of online trading companies, IKEA, "Sportmaster" and others. Following the meeting, a number of companies took the initiative to join the working group.
Vera Volkova, Head of the Light Industry Project of the Center for the Development of Advanced Technologies, outlined the stages of a pilot project for marking shoes. The first stage of preparation for the experiment will be working meetings with entrepreneurs. They are needed in order to find out the features of business processes that need to be reflected in the system for its effective operation. In November 2018, technical preparation for the pilot will begin, and market participants will start connecting to the system from December. In January 2019, their work in the system will be tested: ordering marking codes, marking, entering goods into circulation, circulation and withdrawal from circulation through online cash desks. During the second phase of the pilot project - from June to October 2019 - active work in the system will begin and preparation for the launch of mandatory labeling.
At the end of the 2017, Russian President Vladimir Putin approved the November decision of the Government to create, until the 2024, the Unified National System for Digital Marking and Tracing of Goods based on a single operator - the Center for the Development of Advanced Technologies. Honest SIGN will work in the format of public-private partnership. On 3 of May 2018 of the year, the Government approved a list of new goods subject to mandatory labeling from December 2019 of the year. It included knitted blouses, coats and short coats, raincoats and jackets, windcheaters and wind-shelters, bedding, dining room, toilet, kitchen linen and shoes. The Center is ready to begin labeling of new product groups in a short time, due to the scalability of the Honest SIGN. For a comfortable transition to labeling, the company will work with the business on all solutions and technologies during pilot projects.
Advanced Technology Development Center (MDG) created to implement large-scale projects in the digital economy, forms the necessary expert and technological infrastructure for such projects. The MDCT is a joint project of USM Holdings (Peter-Service, 50%), Rostec Group of Companies (Avtomatika concern, 25%) and Elvis-Plus Group A. Galitsky (25%). The MDCT, on the basis of a public-private partnership, implements a digital marking and tracing system for goods in Russia and the EAEU.
An event was held at the site of the Ministry of Industry and Trade dedicated to the launch of a pylon project for labeling light industry goods. At which the main stages of the project were identified and began to take shape ...
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Shoe factories in Russia are closing one after another
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Shoemakers' problems are growing
The annual general meeting of the National Footwear Union (NOBS) was held in Moscow.
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Every business owner imagines a cloudless future for their company something like this: high profits, ideal employees, loyal customers, competitors biting their elbows, and market conditions that are favorable specifically for their company. Want to get closer to your dreams? Turn them into goals, says fashion business management and development expert and regular SR contributor Maria Gerasimenko. And achieving any goals requires developing a strategy. Today, it is important to understand that strategy is vital for any business - from microenterprises to large holdings.
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Online and offline - eternal battle or cooperation?
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How to Increase Shoe Sales in a Retail Store by 25% Through Effective Management
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Service and Marketing Tips in Fashion Retail
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Heading towards Moscow - development of the MASCOTTE chain in a new concept
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Louis Vuitton opens a new factory in Italy
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The international footwear exhibition Euro Shoes premiere collection was successfully held in Moscow
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Sales through marketplaces. Growth points and pitfalls
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Turkish brand Vaneda on Euro Shoes
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Why is it so important to work with customer reviews, analyze them and use them in your work?
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We are ready for active development in the Russian market
Friedrich Naumann, CEO of the Tamaris brand, told Shoes Report about the company’s ambitious plans, business development in Russia and expansion of the retail network, and also shared details about new collections and launches.
Current techniques in lighting a shoe store
Today, walking through the galleries of shopping centers, we see a variety of formats of offline stores. New concepts of retail spaces attract with an individual, memorable design. In a certain sense, they are an element of the show, a tool through which the buyer receives a new and interesting experience. Together with SR expert in the field of lighting technology in retail, Tatyana Ryzhova, we will look at current lighting design techniques for modern shoe stores, which we will see more and more often in new retail outlets in the near future.
Trade equipment in a modern shoe and accessories store
For a very long time, commercial equipment was a purely utilitarian item of store interior. But those days are long gone, and today retail equipment is not just shelves, racks, tables, but one of the effective tools of visual merchandising, an integral part and reflection of the concept of retail design. In the previous issue (Shoes Report, #199), SR’s resident expert in the field of store building and commercial display design, Marina Polkovnikova, examined the main trends in retail design, which, in her opinion, shoe stores should pay attention to. These are minimalism, monochrome, natural and environmentally friendly materials in the design of shop windows and retail space, inclusivity and safety. These trends will be relevant in the next few years. Continuing the topic started, in this article Marina Polkovnikova gives recommendations on how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, a comfortable atmosphere for customers that encourages them to make purchases.
Shoe educational program: what shoe soles are made of
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
