On November 2-6, the 8th Beinopen New Fashion Industry Forum was held. This year the main task of the Forum was to give an idea of how the fashion market in Russia will be transformed, to unite professionals and develop joint business strategies.
The conference was held online, it was possible to take part in it for free. The main program included reports, discussions, public talks and online project sessions, and on November 5, the Forum participants met offline in Moscow in the Supermetal space to give strong and promising players in the Russian fashion industry the opportunity to find, get to know each other, exchange experiences and establish business relations .
The results of the Forum were the emergence of the Alliance - a closed community where professionals can openly discuss topical issues, share experience, ask questions and receive expert answers in a comfortable and safe environment. (For all participants, the organizers of Forum 2022 sent invitations to the platform with free access until the end of the year. To use the invitation, you need to fill out your profile in detail, intro and go through moderation: https://forum.beinopen.ru/ ) and launching a Hackathon for brands and multi-brands, where both parties will learn how to set up collaborative work on prototyping and purchasing in the new suite: https://beinopen.ru/hackathon.
“There are thousands of players on the Russian market who have been built into the chains of large international brands, and there are very few chains localized in Russia. Now, by creating post-industrial chains and bringing together many small Russian businesses together, we will get economies of scale,” says Aleksey Bazhenov, founder of the Beinopen Institute. - We are designing a new ecosystem in which all players will reproduce the model of a large corporation, but act in a decentralized manner, according to jointly developed rules. Thanks to such partnership chains, it will be possible to sew from Russian fabrics, and solve the problems of small businesses, and build such interaction in which brands and factories will complement each other, and not compete. The development of the first models of cooperation began at the New Fashion Industry Forum. For several months we have been working on the idea of modeling a new fashion system and thinking about how to grow the market in a manageable way. Now comes the actual design stage: collecting and analyzing data, developing interaction rules, searching for algorithms and assembling cooperative modules.”