Fashion industry forum Beinopen started in Kazan
Fashion industry forum Beinopen takes place in five cities of Russia
The fashion industry forum Beinopen, which is held every year in Moscow, this year went beyond the framework of the capital event and took an educational tour to different cities of the country.
On June 30, the Beinopen Forum started in Kazan, and then will move to Yekaterinburg, Sochi, Makhachkala and end in Moscow at the end of November. The topics of lectures and discussions in each city are built around one of the aspects of fashion production.
The event in Kazan was dedicated to the theme “Fashion Brand Ecosystem: Supports, Strategies, Internal Processes”. Hundreds of representatives of local and federal fashion projects - designers, manufacturers, retailers and creative specialists - exchanged experience in running a fashion business, agreed on future partnerships and discussed a plan for the development of the fashion industry in the regions.
Part of the Forum in Yekaterinburg, which will take place on August 4 and 5, will focus on technologies and innovations that are already being used in the work of fashion companies.
Lectures and discussions in Sochi, where the Forum will arrive on September 8 and 9, will be devoted to topical issues of marketing and brand promotion.
The Beinopen Forum will be held in Makhachkala on October 6 and 7. Here, fashion industry professionals will discuss working with cultural codes and local identities and their prospects at the federal and global levels.
The final events of the Forum will be held at the end of November in Moscow. They will be devoted to the modern structure of the fashion industry and the prospects of the Russian fashion industry.
Among the speakers of the Forum: representatives of the Measure, Volchok and My Nude Nymph brands, Poison Drop and Trend Island multi-brand stores, VK community relations department heads, Fashion Factory School, a leading fashion business education school, Grasser, a design office and a school of cutting and sewing, and Tolkovo clothing recycling service.
“Preparation for the forum is a constant market research, a search for non-obvious cases. Usually we gather in Moscow, but this year we decided to expand and hold offline events in different cities of Russia, get acquainted with local strong brands and retail projects. We have always seen great potential for the growth of the regional fashion scene. We were convinced of this by holding the first stage of the Forum in Kazan. There are a lot of cool stores, fashion startups, strong brands. But something is still missing in this ecosystem. And this is exactly what our Institute works with. We are trying to understand what is missing and fill in the gaps with the expertise of our community, introducing suitable experts from all over the world,” says Aleksey Bazhenov, founder of the Beinopen Fashion Industry Development Institute.
The parallel program of the Forum includes several projects. From July to September, a video podcast with creators and fashion researchers Beinopen Talks will be released. In July, the collection of applications for participation in the BIOF+ online fashion content festival started. At the Forum in Moscow, the jury will announce the winners of the festival. The capital will also host an XR-exhibition about the culture of the future "Garden City" - an immersive exhibition-journey into a hybrid reality.
Admission to all events of the Beinopen Fashion Industry Forum is free. You can register, watch broadcasts and recordings of performances, follow the schedule and news in the official Beinopen community VKontakte.
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