The Beinopen fashion industry forum will be held in Moscow at the Bread Factory
On December 1 and 2, the annual Beinopen Fashion Industry Forum will be held at the Bread Factory. Industry representatives will sum up the results of 2023, share working cases in the field of production, retail and marketing, and discuss trends in the development of the fashion market.
The theme of the Moscow Beinopen Forum: “Collective experience of Russian fashion 2023.” Entrepreneurs, designers, representatives of factories and production facilities, photographers, stylists, journalists and other fashion figures are invited to participate.
During discussion sessions, fashion market leaders will share best practices in their field. Representatives of Trend Island, Remark and Peak department stores will talk about the peculiarities of demand for Russian brands and the mechanics of attracting audiences. Marketers from the Befree and Zarina brands will share how to step-by-step rebrand and implement a marketing strategy. Fashion Theory editor-in-chief Lyudmila Alyabyeva and art critic Ksenia Guseva will discuss the growing interest of fashion in its archives.
The Forum will also sum up the results of the online festival of fashion content BIOF+: specialists in the field of photography, video and digital art will celebrate the best works and discuss the modern creative landscape of the country. Among the speakers are art director of the Tsvetnoy department store Olesya Rudyka, founder of the LUMPEN modeling agency Avdotya Smirnova, stylist-influencer Roman Krikheli, photographer Kamilla Khanapova.
Students will learn more specialized aspects of running a fashion business in workshops from experienced market practitioners. Experts will tell you in detail how to develop a branding strategy, build an assortment matrix, make samples, establish work with foreign manufacturers and promote yourself on marketplaces. Among the workshop speakers are the founder of the Grasser school Olga Rodkina, the founder of the Thense branding agency Vladimir Trinos, the partner of the Turkish sourcing agency Daphne Tatyana Minkovskaya and others.
Also speaking at the Forum will be representatives of the VK Community Relations Department, the leading school of business education in the field of fashion Fashion Factory School (part of the Ultimate Education educational holding), the analytical and consulting agency Fashion Consulting Group, the Avito platform, the Lamoda marketplace and other companies.
The Beinopen forum will be held on December 1 and 2 at the Bread Factory. Admission to the main Forum program is free, with prior registration. Live broadcast and recordings of performances will be available on the Beinopen VKontakte community. Participation in workshops is by ticket only. Having a ticket also provides the listener with annual access to the events of the Beinopen Institute Business Club.
You can view the Forum program, register and purchase a ticket on the event website.
On December 1 and 2, the annual Beinopen Fashion Industry Forum will be held at the Bread Factory. Industry representatives will sum up the results of 2023, share working cases in the field of production, retail and...
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