Foursquare offers retailers analytics collection service
The Foursquare geolocation service, through which smartphone users can today receive information about cafes and restaurants within walking distance, announced the launch of a new project.
This time, Foursquare has taken care of the retailers and is ready to offer retail managers a service for collecting data on the audience of points of sale, reports TechCrunch.
Using statistics collected by the new Foursquare Analytics service, store owners and managers will be able to compare their own retail data with similar competitors.
Among the data that can be analyzed is the average age of visitors, gender. The service also provides the ability to compare data about new customers with those who visit the store not for the first time.
One of the first customers of Foursquare Analytics was the H&M network. However, the service is suitable for stores of different formats and can be useful both for large retail chains and for individual stores.
The Foursquare geolocation service, with the help of which smartphone users can today receive information about cafes and restaurants within walking distance, announced the launch of ...
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Germany's online shoe sales down 2022% in 16,6
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Welcome to China Exhibition of Shoes, Components and Machinery
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Italian shoe industry turns to government for help
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World Footwear Yearbook: Russian footwear market statistics for 2020
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What do we put on: leather, bamboo, latex or silicone? In spring and summer, the demand for shoe insoles traditionally increases.
In the summer, many orthopedic problems worsen, as we walk more, walk, which increases the load on the joints, the heat also exacerbates the situation. Swelling, fatigue and aches in the legs, increased sweating, corns, corns, irritation, rubbing of the heels and delicate leather on the fingers and soles of the feet are all typical summer complaints. You can avoid or reduce them if you use preventive insoles for shoes and other “supportive” orthopedics, the demand for which traditionally increases in the warm season. Yulia Belkina, expert, representative of SIOUX, Semler, BNS brands in Russia, tells in an interview with SR about why insoles and other similar items should be in the assortment of a shoe store, what items to form it from, what and how to offer customers in the summer.
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
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Fur, and not only: types of lining
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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How to fire a worker without tears, scandal and trial
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