André, photo: Fashion Network
French shoe retailer André is preparing for a new phase of development.
French shoe retailer André, which filed for bankruptcy in April 2025, has found two buyers. One is the Breton fashion group Beaumanoir, which owns the Sarenza brand and previously acquired Naf Naf, Jennyfer, and La Halle, and the other is Belgian businessman Karim Rejal, who already owned André, reports Fashion Network.
At the end of January, the Paris Court of Economic Activities (TAE) ruled in favour of Mr. Regal, who was ordered to hire 43 employees, including 33 on permanent contracts, as well as 7 stores and 2 retail outlets.
The entrepreneur proposed "financing the business with his own funds. He plans to refocus on the most profitable retail spaces to improve their efficiency and prepare for future expansion," the judges explained.
Formerly owned by the once-dominant French textile company Vivarte, the André brand was first acquired in 2018 by online retailer Spartoo and then in 2020, as part of a court-ordered restructuring, by 1Monde9, a company owned by François Feijóo, the brand's former CEO.
Feijoo reduced the number of stores by more than half, retaining only about fifty of the original 180 outlets, as well as 13 franchises. André was then reacquired in 2023 after a second period of external administration.
Belgian company Optakare, led by Karim Rejal, invested in André, preserving 119 jobs (out of 250) and 21 stores (out of 50).
French shoe retailer André, which filed for bankruptcy in April 2025, has found two buyers. One is the Breton fashion group Beaumanoir, which owns the Sarenza brand and previously…
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The main colors of women's shoes for the fall-winter 2026/27 season
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Offline vs. Marketplaces: How to Survive and Win in 2026?
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PETER KAISER - the best brand of 2025!
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We form the salary of sellers: expert advice
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
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Fur, and not only: types of lining
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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