One of the few remaining shoe factories in France, Boissy Chaussures, decided to offer collections of its brands for sale on the Russian market. For the first time, the company presented its products at the Euro Shoes Premiere Collection exhibition, which today launched in Moscow at Sokolniki Exhibition and Convention Center.
According to the director of development of the company, Anna Poitou, the French manufacturer decided a year ago to expand its export markets, including through the supply of its products to Russia. Also Boissy Chaussures shoes are currently sold in France, Belgium, Germany. Since November, the company has been looking for partners in Russia and has been negotiating cooperation with a number of Russian multi-brand retail chains.
Boissy Chaussures produces comfortable elegant women's shoes in the price category (medium, medium plus, premium). A shoe factory producing about 1500 pairs of shoes per day is located in the French city of Losson. The company has 140 employees, it carries out a full production cycle of shoes, including the manual sewing of leather moccasins.
The Boissy Chaussures product line includes several brands in the mid-price category: comfortable shoes under the Boissy brand, specialized orthopedic shoes Podoflex®, shoes made of natural materials in the fashionable comfort category and the premium brand MAURICE Manufacture, the retail price for shoes of this brand is 250-300 euros per couple.