Furla's new Christmas ad campaign is called Festive Furla Tales. Six different people are involved in the campaign, who represent six different models of bags of the Italian luxury brand.
The festive story Festive Furla Tales was filmed by director Andrew Rothschild, the advertising campaign itself was carried out by Stas May and developed by the creative agency Wednesday.
For its advertising campaign, the Furla brand chose six characters whose images are intended to reflect concepts such as Desire, Magic, Surprise, Joy, Dream and Love. Each of the heroes of the Christmas advertising campaign through his image, complemented by a Furla bag, expresses these words.
The campaign uses social networks Instagram, Facebook, Wechat and Weibo, and invites you to follow it on the hashtag #TheFurlaSociety.
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