Genetics got to shoes
Hong Kong entrepreneurs offer genetically modified logos on shoes
Hong Kong-based Rayfish Footwear has released electric stingray leather sneakers, not just because exclusive sportswear is used for athletic shoes, but because the leather is genetically modified. An unusual pink-blue color is achieved not by coloring, but by changing the DNA of the stingray.
For lovers of exotic on its website, the company offers to choose their own print design (the company itself offers a choice of 29 samples).
Raymond Footwear head Raymond Ong says: “We are ready to create almost any shape and any logo on stingray leather, excluding square shapes.”
The price of a pair starts at $ 1800.
To polish new technology, the company plans to hold a series of design competitions.
The animal rights organization PETA has so far refrained from commenting on the ethics of the novelty. But given that customization is one of the global consumer trends, it is possible that bio-customization will become part of this trend. Rayfish Footwear is a startup created in 2012. The first prototype was made in the 2011 year. Based on materials from the site analpa.ru.
Hong Kong entrepreneurs offer genetically modified logos on shoes Rayfish Footwear Shoe Company from Hong Kong has released electric stingray leather sneakers, the novelty is not just that ...
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EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
