Genetics got to shoes
Hong Kong entrepreneurs offer genetically modified logos on shoes
Hong Kong-based Rayfish Footwear has released electric stingray leather sneakers, not just because exclusive sportswear is used for athletic shoes, but because the leather is genetically modified. An unusual pink-blue color is achieved not by coloring, but by changing the DNA of the stingray.
For lovers of exotic on its website, the company offers to choose their own print design (the company itself offers a choice of 29 samples).
Rayfish Footwear CEO Raymond Ong says: "We are ready to create almost any shape and logo on stingray leather, excluding square shapes."
The price of a pair starts at $ 1800.
To polish new technology, the company plans to hold a series of design competitions.
The animal rights organization PETA has so far refrained from commenting on the ethics of the new product. But given that customization is one of the global consumer trends, it is possible that bio-customization will become part of this trend. Rayfish Footwear is a startup founded in 2012. The first prototype was manufactured in 2011. Based on materials from the site analpa.ru.
Hong Kong entrepreneurs offer genetically modified logos on shoes Rayfish Footwear Shoe Company from Hong Kong has released electric stingray leather sneakers, the novelty is not just that ...
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
How a fashion brand can get into ChatGPT recommendations
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associated with elitism, aristocracy and an active lifestyle.
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Euro Shoes – on a new premium platform!
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Clarks: 200 years of quality, style and innovation
In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates its enduring relevance, impeccable quality and global appeal.recognition of the brand. Since its foundation in 1825, the company has not only created shoes, but also set the standards for comfort and style, remaining a symbol of British craftsmanship and innovation.
The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How to preserve a retail business in the fashion market in the era of marketplace hegemony?
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Shoe factories in Russia are closing one after another
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How to differentiate yourself from competitors and earn more?
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What decorative items can be used as retail equipment to effectively present shoes and bags?
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Global footwear production down by 1,5 billion pairs in 2023
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EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
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How to fire a worker without tears, scandal and trial
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