Genetics got to shoes
Hong Kong entrepreneurs offer genetically modified logos on shoes
Hong Kong-based Rayfish Footwear has released electric stingray leather sneakers, not just because exclusive sportswear is used for athletic shoes, but because the leather is genetically modified. An unusual pink-blue color is achieved not by coloring, but by changing the DNA of the stingray.
For lovers of exotic on its website, the company offers to choose their own print design (the company itself offers a choice of 29 samples).
Rayfish Footwear CEO Raymond Ong says: "We are ready to create almost any shape and logo on stingray leather, excluding square shapes."
The price of a pair starts at $ 1800.
To polish new technology, the company plans to hold a series of design competitions.
The animal rights organization PETA has so far refrained from commenting on the ethics of the new product. But given that customization is one of the global consumer trends, it is possible that bio-customization will become part of this trend. Rayfish Footwear is a startup founded in 2012. The first prototype was manufactured in 2011. Based on materials from the site analpa.ru.
Hong Kong entrepreneurs offer genetically modified logos on shoes Rayfish Footwear Shoe Company from Hong Kong has released electric stingray leather sneakers, the novelty is not just that ...
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Clarks went to the metaverse too
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The EU is moving towards a climate neutral and circular economy, which means that any product today must be more energy efficient, durable, reusable, repairable and recyclable. The fashion and textile industries, known to have a big impact on the environment, are at the forefront of change and sustainability. Innovative materials created from materials recycled and recycled in the future, new technologies in traditional leather industries, collaborations with environmental experts, and most importantly, complete transparency of the entire chain - these are the main vectors for the development of the shoe industry today. Let's look at the best practices of market leaders in order to understand what steps are possible in order to start in this direction. Understanding sustainability trends with expert Olga Steinberg.
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