Geox changes positioning
06.04.2012 2706

Geox changes positioning

World leader in production comfortable shoes geox changes positioning - company goes To the market fashionable women shoes and begins active expansion on developing markets in particular to Russia.
After the crisis, the company whose main sales are to Italy, Germany and Spainsees the appeal of expansion on developing markets. In Russia in 2011 Geox sales up year on 60%, while How in the world growth was only 5%, writes, citing to the magazine "Expert".
Now at geox in Russia 42 franchised stores are operating, another 12 will open in 2012 year. Coming in in the years the company intends to increase the number of boutiques at least twice, as well as open in Moscow flagship - large company store in the center cities where shoes will be presented and clothes.
At this brand sale moment in Russia account for about 2% of the group’s total sales, with about half of Russian sales on clothes. But with 2011 year in Russia Geox own representative office is operating, through which products will now be delivered to Russia.
Geox wants to distance himself from image comfortable but often ugly shoes. Keeping manufacturability and convenience, in new the company wants to emphasize fashionable design collections and italian the origin of shoes.

The world leader in the production of comfortable shoes Geox is changing its position - the company enters the market of fashionable women's shoes and begins an active expansion into emerging markets, in particular in ...

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