Italian brand Geox has summed up sales for the first half. Shoe sales, which account for 91% of total sales, increased by 10,7% and amounted to 390,4 million euros, compared to the same period last year. Clothing sales, by contrast, fell by 23% to 47,5 million Euros.
After the difficult 2013 year, the brand began with a rise in the 2014, this year the positive trend continued.
The breathing footwear group recorded good results in the home market - sales grew by 6,3% to 142,216 million euros.
In Europe (except Italy), which accounts for 43% of sales, turnover increased by 3,4% to 182,814 million euros.
Growth in North America was 18,6% (+ 3,4% at constant rate) to 28,751 million euros, compared to the same period last year.
As for sales in the rest of the world, growth amounted to 11,8% (2,6% at the same rate), sales - 73,146 million euros.
Sales in the chain's own stores increased by 12,5%, to 184,295 million euros. In franchised stores, sales, by contrast, fell by 5,7% (70,296 million euros against 74,529 million euros in 2014). Wholesale sales grew by 6,5% to 172,336 million euros.
Finally, by June 30, the network consisted of 1 165 stores, 454 of which were directly managed. In the first half of 2015, Geox opened 54 new outlets, and in order to streamline closed 114 stores.
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