In St. Petersburg, the Nevsky Center shopping center opened an updated store of the Italian brand Geox in the X-Store concept. On the area 125 square. m. a collection of women's and men's shoes and outerwear, as well as children's shoes.
The store in the Nevsky Center shopping mall became the eighth GEOX single-brand in the world and the second in Russia created in a new concept. Today, X-Store by GEOX stores are already open in Milan, Rome, London, Toronto, Kuala Lumpur and Moscow.
The X-Store reflects everything the brand is proud of today: modern technology (X is the symbol of technology), Italian style, progressive design, comfort, breathable properties of all brand products, rational use of resources and production with minimal environmental impact.
The space of the store is decorated in a loft style with its traditional elements: raw concrete, metal, ceramics and wood. All materials are LEED (Leadership in Energy and Environmental Design) certified for sustainable building and interior decoration. Large glass showcases symbolize the transparency of all processes at Geox factories, and the entrance door with round holes is a reference to the branded perforation in the sole. Geox focuses on two product characteristics - footwear and apparel - comfort and breathability.
The X-Store concept demonstrates the value of innovative technologies for Geox and their place in the development of the company. This is a completely new approach to the retail process. Using the touch screen installed in the store, you can find out everything about the key technologies of the brand. In addition, for the convenience of customers, the X-Store has free Wi-Fi and charging points for electronic devices.
Geox Group - one of the key players in the segment of classic and casual shoes for women, men and children in the middle and above the middle price segment. The brand also offers outerwear for women and men. The success of Geox lies in the constant use of innovative solutions and technologies that provide waterproof and breathable properties that underlie the company's future strategy. Geox technologies are protected by 35 patents and 10 new patent applications. The brand appeared in Italy, it is represented all over the world: more than 70% of revenue is accounted for by 110 of foreign countries.