Geox chose actress and TV presenter Yulia Vysotskaya as brand ambassador
The Italian brand Geox presented its first brand ambassador in Russia, actress and TV presenter Yulia Vysotskaya, and presented a new capsule collection of shoes and accessories for the spring-summer 2023 season, on which Geox designers worked withthe mediocre participation of Julia.
Geox & Julia Vysotskaya
The presentation of the collection took place in Moscow in an old mansion on Malaya Ordynka, where Yulia Vysotskaya herself, journalists from fashion publications, and fashion bloggers were present.
Geox & Julia VysotskayaCapsule Geox & Julia Vysotskaya turned out to be Italian sunny and bright, noble and feminine, stylish and practical.
Geox & Julia VysotskayaThe collection consists of two lines. The first line includes three elegant pairs of shoes in noble cognac and trendy lavender shades: elegant high-heeled sandals (9 cm) Geox New Eraklia, Spherica suede sneakers and noble loafers also made of the softest Geox Palmaria suede. An interesting detail in the design of the shoes of the capsule was the straps in the form of a silk scarf with a marine motif, reminiscent of the sunny beaches of Italy.
Geox & Julia VysotskayaThe second line of the capsule - espadrilles with jute wedges and sandals with ultra-thin lightweight soles in marine stripes - functional and feminine shoes that are so pleasant to wear in summer.
Geox & Julia Vysotskaya
“Sharp sandals with ultra-thin, lightweight Geox Naileen soles are a multifunctional base for any summer wardrobe, while Geox Lampedusa espadrilles are a win-win option when comfortable shoes made from natural breathable materials are needed. In a hot city, I will wear them with flying dresses, shirt dresses and denim skirts,” Yulia Vysotskaya comments on the models of the line.
Geox & Julia VysotskayaBoth capsule lines are united by the Geox Palmaria Bag cross-body bag, which also reminds of summer, the sea and Italy, native to the Geox brand. The name of the bag refers to the picturesque island in the Ligurian Sea, and the combination of leather and suede in light brown color and a wide textile belt that complements a silk scarf with a matching color print create a pleasant image of carelessness and security at the same time.
Geox & Julia VysotskayaA logo was specially designed for the capsule, which reflects the style and mood of the collaboration and is used as branding on the items in the collection.
Geox & Julia Vysotskaya
Geox is an Italian brand of shoes, clothing and accessories that has received wide international recognition. The brand sells more than 70% of its turnover outside of Italy - in 115 countries around the world. Geox shoes, apparel and accessories are available in 745 own stores and more than 9 multi-brand stores, including the world's leading department stores. The turnover of Geox in 000 amounted to 2021 million euros. In Russia, Geox products are widely represented throughout almost the entire territory, from Kaliningrad to Vladivostok, and has 609 single-brand stores. Also, the brand's products can be found in more than 80 Russian multi-brand stores.
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