Geox recorded sales decline of 1,3% in the first quarter of 2019
The decrease in sales of the Italian brand of shoes Geox in the first quarter of 2019 amounted to 1,3% excluding currency fluctuations (and 1,6% including currency fluctuations). The reduction in sales is primarily associated with the reorganization processes that are carried out by the Geox group in retail and wholesale channels, writes Worldfootwear.com
“In the first three months of 2019, Geox recorded a slight decrease in sales compared to last year. At the same time, the indicator of comparable sales like for like increased due to our own branded stores, especially in the electronic trading channel, which was offset by a decrease in indicators in the wholesale and franchised channels. The latter was influenced by the rationalization process, which aims to strengthen the company's image, support the brand and optimize the presence of the brand’s retail stores, ”said Matteo Mascazzini, managing director of the company.
Consolidated sales in the first quarter of 2019 year fell to 260,9 million euros compared to 264,5 million euros in the first quarter of 2018 year.
Sales in the franchising channel, accounting for 14% of the group’s revenue, amounted to 36,8, decreasing by 12,9%. This indicator is due to the process of restructuring the retail chain, which was carried out by the group in the last quarters, with reduction of stores by 10%, closing them or transferring franchised outlets to their own management.
The revenue of retail under its own brand management currently stands at about 32% of the group’s revenue, in the first quarter of 2019 it reached 83,8 million euros, an increase of 5,8% (4,9 when accounting for currency fluctuations). This growth was mainly due to good comparable sales (+ 3,4%). Significant growth (+ 25%) is also shown by the e-commerce channel.
About 31% of the group’s sales is accounted for by the native Geox Italy, sales in this region decreased by 4,1% in the reporting period. About 43% of Geox’s revenue is in Europe; in the first quarter of 2019, the group’s revenues in the European region amounted to 112,7 million euros, compared to 113,9 million euros in the first quarter of 2018, declining by 1% (1,1%, taking into account exchange rate fluctuations).
Geox sales in North America in the reporting period amounted to 10,7 million euros, decreasing by 9,8% in the current currency and 13,1%, taking into account exchange rate fluctuations, mainly due to the reorganization of the group in the wholesale channel, careful analysis and selection of partners, with a focus on compliance partners adopted by the group strategy. Sales in other regions of Geox's presence increased by 3,8%., With double-digit growth in comparable like for like sales in its own retail and wholesale channels in Eastern Europe.
A significant increase in wholesale channel sales was observed in the Asia-Pacific region, with a slight decrease in their own points of sale.
Shoe sales in the reporting period amounted to 91% of the group’s total sales - 236,5 million euros, decreasing by 1,4% (1,8%, taking into account currency fluctuations) compared to the results of the first quarter of 2018.
Clothing sales accounted for 9% of the group’s total sales, reaching 24,4 million euros, against 24,6 million euros in the same period a year earlier.
As of March 31, 2019, the global retail chain of Geox consisted of an 991 store, of which 444 were their own. In the first quarter of 2019, 16 new Geox stores were opened and 40 stores were closed.
The softest deerleather - the highest level of comfort in shoes
Canadian reindeer leather is incredibly soft and durable. It's not only a premium product with a high level of comfort, but also a significant added value with an unbeatable price-to-performance ratio.
Retailer No One has announced a reboot.
Multi-brand retailer No One, whose portfolio includes over 90 premium European brands, is adopting a new visual identity developed in collaboration with an Italian design firm. According to the retailer's press release,…
French leather industry 2025: exports down 3%
Alliance France Cuir has published data on the leather industry for 2025. The French leather industry ended 2025 with a trade surplus of €4,9 billion, driven by stable imports at…
A brief overview of the season's most striking collaborations
Footwear brands with established imagery are breaking boundaries with collaborations. Meet the new Vans sneakers, in collaboration with Japanese denim brand FDMTL, and Adidas Originals sneakers in collaboration with Willie…
Spain: Shoe production plummets
Footwear production in Spain continued its steep decline in February 2026. According to the National Statistics Institute (INE), the Industrial Production Index (IPI) for the footwear industry fell by 29,1%.
Euro Shoes opens a new season for buyers and brands
In the first days of spring, from March 4–7, the international footwear and accessories exhibition Euro Shoes Premiere Collection in Moscow will once again gather buyers and other industry professionals to discover the collections of global footwear brands for the upcoming Fall-Winter 26–27 season.
Chinese brands and factories at Euro Shoes
The Russian economy's pivot toward Asia and the active development of the footwear industry and the technological base for producing a wide range of footwear in China are opening up new prospects for cooperation with Chinese partners.
The home collection from Australian brand EMU Australia at Euro Shoes
SOHO Fashion invites you to discover the new Fall/Winter 26 collection of Australian footwear brand EMU Australia at the Euro Shoes Premiere Collection international exhibition in Moscow.
Rieker and Remonte with new collections - at Euro Shoes
Rieker is well-known and beloved in Russia. Each pair of Rieker shoes is designed with the anatomy of the foot in mind, using Rieker's signature Antistress technology to ensure maximum comfort.
Store Manager: Strategic Asset or Redundant Position?
Owners of small shoe stores often juggle multiple roles: negotiating with suppliers, managing inventory, handling marketing, and even personally participating in sales. In such an environment, it's difficult to focus on strategic development and operational management. This is where a store manager comes in – a key employee who oversees daily processes and ensures stable business growth. However, many owners believe they can handle this on their own. SR fashion business management and development expert Maria Gerasimenko explains why a store manager is essential and why you can't do without one if you want to grow and scale your business.
Spring/Summer 2026: Five Trends for Athletic Shoes
In a highly competitive environment, especially in the dynamic digital environment, fashion trends are changing rapidly. We're highlighting five trends from international trend bureau Future Snoops that address local market demands.
Where can you find reliable shoe manufacturing in Russia today?
The market is changing, but the key question for buyers and brands remains: where can you find real Russian manufacturing that you can work with directly—without complicated processes, surprises, and wasted time? On February 12, 2026, this question will be answered not with presentations, but with practice: the Izmailovo Hotel, Beta Building, will host the 2nd All-Russian Technology Industry Conference "Footwear Manufacturing in Russia"—a meeting of footwear manufacturers and those who order, sell, and develop their brands.
MARCO TOZZI announced the launch of the new MT Sport collection.
German footwear brand MARCO TOZZI has announced the launch of its new men's footwear collection, MT Sport. MT Sport is a new collection of men's footwear in a sporty, casual style. It will be available in partner stores this spring.
Tamaris SS26 Collection
In its Spring-Summer 2026 collection, Tamaris combines tradition, innovation, and the latest fashion trends.
Just a month until the Euro Shoes exhibition in Moscow!
We are counting down the days for the main international exhibition of footwear and accessories Euro Shoes Premiere Collection in Moscow! The exhibition will be held from August 27 to 30 at a new premium venue – the capital's congress center WTC on Krasnopresnenskaya Embankment.
Salvatore Ferragamo's Shoes Inspire Pastry Chefs
Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the hotel management company owned by the Ferragamo family.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
Whatever aesthetics your collection adheres to - craft heritage, elegant minimalism inspired by traditions or, conversely, futuristic forms - if your customer strives to be fashionable and you need to regularly update your assortment with current trendy novelties, pay attention to the design trends, models and details of women's shoes and bags in the fall-winter 2025/26 season described in this article. To prepare it, the author used materials from the international trend bureau Fashion Snoops, which is a source of commercial forecasts for the seasons ahead, and current trend analytics of key events in the fashion industry around the world: industry exhibitions, shows, shows.
New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB
SOHO Fashion continues to grow and develop in the Russian footwear market, and in 2025, the leading distributor's brand portfolio added a new one – the legendary BeverlyHills Polo Club (BHPC). This is an international brand that has become a symbol of the American way of life, freedom and style. Founded in the 1980s, it is inspired by the spirit of polo sport, which
associated with elitism, aristocracy and an active lifestyle.
Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
The Italian international footwear fair Micam presents the "Spring-Summer 2026 Trend Guide", developed in collaboration with Livetrend. The guide is based on the analysis of social networks, online marketplaces and fashion shows, as well as new technologies such as artificial intelligence and Big Data.
The Battle for the Sports Shoe Market
Fashion market experts and economic analysts predict a decline in sales of Nike and Adidas. The leadership positions of the unsinkable sports giants may be seriously shaken in the coming years, as they are being pushed out by young, bold and active competitors – challenger brands. Why is this happening, and what are the main reasons for such changes? Daniya Tkacheva, a fashion market expert and practitioner with 20 years of experience in sales management, and 13 years of experience in the Nike Russia team and fashion retail, shares her view on the situation on the market in the sportswear and footwear segment.
How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Clarks: 200 years of quality, style and innovation
In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates its enduring relevance, impeccable quality and global appeal.recognition of the brand. Since its foundation in 1825, the company has not only created shoes, but also set the standards for comfort and style, remaining a symbol of British craftsmanship and innovation.
The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
