The three-dimensional figure of a cobra wraps around the new sneakers of Italian brand Giuseppe Zanotti, which unexpectedly presented an eccentric shoe in the style of streetwear and invited hip-hop artist Young Thug to star in an ad campaign.
Giuseppe Zanotti COBRAS sneakers were presented for the first time at Milan Fashion Week. As the designer admits, he always liked the snake symbol, and he often turned to this image in his collections. But for the first time, cobra appears on the brand's shoes. The figure of the snake looks quite realistic, the head of the snake neatly lies on the toe. Due to the scales that complement the entire body of the snake and the eyes, decorated with crystals, the cobra looks like a real mythical creature. The ad campaign, shot by photographer Cam Kirk, features rapper Young Thug.
The sneaker comes in four colors: pink, red, black and white. For consumers in Russia, COBRAS steam is offered on the Giuseppe Zanotti website and in selected brand stores at a price of 89 thousand rubles.