In the 2013 year, Obuv Rossii GC invested more than one billion rubles in the development of the retail network and achieved significant results: it opened 90 stores, the highest figure in the entire history of work, the company said.
The company entered 30 new cities and new regions, including the Amur Region, the Republic of Mordovia, Komi, Karelia, Bashkortostan, Buryatia, the Jewish Autonomous Region, the Khanty-Mansiysk Autonomous Okrug, and the Trans-Baikal Territory. Obuv Rossii opened stores both in large regional centers and in satellite cities with a population of 100 thousand or more.
The company worked to improve the assortment of the retail network, which allowed for an increase in sales profitability. In the spring of 2013, she launched a new brand Valeryia by Westfalika on the market - a line of exclusive footwear developed with the participation of singer Valery. These are more expensive designer shoes, now they make up 30% of the collections of Westfalika stores. The company also developed a high-margin assortment of related products, which now numbers over 500 SKUs. In 2013, Obuv Rossii increased sales of related products to 865 million rubles, their share in revenue increased to 17%.
Obuv Rossii developed additional services for customers. In 2013, installment sales grew by 47% to RUB 2,2 billion. To date, more than 400 thousand people have already purchased footwear by installments, 70% of them - two or more times. The second direction - microloans - also showed growth. The volume of loans issued in 2013 amounted to 1,2 billion rubles, the company's interest income - 571 million rubles (11,5% of the company's revenue).