The new Detsky Mir stores were launched in Barnaul at the Galaxy Mall and in Ufa at the Aquarin Mall. By area, the new Detsky Mir retail outlets are about 900 sq. meters.
The store in Barnaul became the 9 store in the Altai Territory. Supermarket of children's goods in Ufa became the seventh store of the chain in the city and 16 in the Republic of Bashkortostan
Group of companies "Detsky Mir" combines the national retail network of Detsky Mir stores, the ELC chain of stores in Russia and ABC, and the Zoosaurus network of pet products. According to the data on 30 of September 2019 of the year, the Detsky Mir chain of stores is represented by 710 stores located in 266 cities of Russia, Kazakhstan and Belarus. The ELC retail network in Russia is represented by 48 stores, the ABC network is represented by 14 stores. The Zooosaurus pet product chain is represented by eight stores. The total sales area of the stores of the group of companies is 794 thousand square meters. Shareholders of the group: PJSC AFK Sistema - 52,10%; Russian-Chinese Investment Fund (RCIF) - 14,03%, other shareholders owning less than 5% of the shares - 33,87%.
AFK Sistema is a Russian public diversified holding company serving about 150 of millions of consumers in such sectors as telecommunications, high technology, banking, retail, timber processing, agriculture, real estate, tourism and medical services.