Detsky Mir Group noted an increase in sales in the 1st quarter of 2022
In the first quarter of 2022, Detsky Mir Group, the largest operator in the sale of children's goods, increased its total sales by 7,6%. Growth of digital sales was 19,9%, up to 13,1 billion rubles, - is noted in the official press release of group.
Net revenue of Detsky Mir Group in the first quarter of 2022 ended March 31, 2022 increased by 6,1% to RUB 37,9 billion. Sales of own brands and direct imports in Russia amounted to 44,8% of total sales.
During the reporting period, the Group opened 8 new stores: 3 Detsky Mir stores in Russia, 2 Detsky Mir stores in Kazakhstan, 2 Detmir stores in Belarus, and 1 Zoozavr chain store. The total number of the group's stores amounted to 1 stores (+125% yoy) in 27,8 cities and towns in Russia, Kazakhstan and Belarus.
“The first quarter of 2022 was marked by major challenges for the company, the retail sector and the Russian economy – our key market as a whole. Volatility in the foreign exchange market, significantly accelerated inflation, disruptions in the supply chain, rising financing costs, announcements of restrictions or complete cessation of work in Russia by suppliers, and many other factors forced us to act quickly, decisively, and look for a way out of any situation. Thanks to many years of experience, accumulated knowledge, as well as the flexibility of the company's business, Detsky Mir managed to successfully adapt business processes to rapidly changing conditions, - comments Maria Davydova, General Director of PJSC Detsky Mir.
The group's report also notes that Detsky Mir continues to strengthen its position in the exclusive range. In the first quarter of 2022, the share of private label sales and direct imports in Russia increased and amounted to 44,8% of total sales (+4,3 p.p. yoy). Growth was driven primarily by an increased share of sales in the Clothing and Footwear category (where private labels and direct imports account for 96%), as well as an increase in the share of private labels in the Baby Products and Toys categories.
Group of companies "Detsky Mir" unites the retail chains of Detsky Mir and Detmir mini stores, the online store and marketplace detmir.ru, as well as the Zoozavr pet products chain. As at 31 March 2022, the Group has 1 stores located in 125 cities and towns in Russia, Kazakhstan and Belarus. Selling area of stores - 447 thousand square meters. m.
In the first quarter of 2022, Detsky Mir Group, the largest operator in the sale of children's goods, increased its total sales by 7,6%. Digital sales growth was 19,9%, to 13,1 billion…
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