May 30 in Russia was the day of sales in online stores.
Detsky Mir Group also took part in this action. Discount on products offered in the Detsky Mir online store (www.detmir.ru) reached up to 80%, about 1000 items of children's goods: toys, clothes, shoes, hygiene and care were offered to buyers on the stock. As a result, on May 30, sales of an online store grew five-fold compared to ordinary days. According to the company, toys and goods for newborns, in particular, diapers, were most popular - by the evening almost all goods with discounts were sold out.
“Compared to the last Cyber Monday in January 2016, the increase in goods turnover in the Detsky Mir online store amounted to 14%, the number of orders increased by 24%, traffic increased by 16%,” said the head of the Department for External and Internal Communications of the Civil Code "Children's World" Nadezhda Kiseleva.
High sales figures were also demonstrated by the online store retail chain ELC (www.elc-russia.ru), offering toys for the early development of children.
“The revenue grew 66 times, the number of visitors increased 7 times. Compared to the previous promotion in January, the revenue increased by 186%, the number of visitors - by 34,74%. Kits for the development of children, puzzles were in the highest demand. About 100 articles took part in the action. The discount was 50% ”, - Alexander Roganov, General Director of ELC in Russia, commented on the results of the action.
Detsky Mir Group of Companies is the largest operator in Russia selling children's goods. Currently, the Group combines the national retail chains of Detsky Mir and ELC - Center for Early Development stores. The Detsky Mir chain of stores consists of 387 format super- and hypermarkets in 150 cities of Russia and Kazakhstan, and the ELC retail chain includes 44 stores. The selling area of Detsky Mir stores is 499 thousand square meters. m., ELC - 6 thousand sq. m. m. According to the results of 2015, the company's revenue amounted to 60,5 billion rubles, net profit - 1 billion rubles. The management company of the Group is Detsky Mir OJSC, of which AFK Sistema is the main shareholder. Sites of the Children's World Group: www.detmir.ru, www.elc-russia.ru.