Last year, the chain was most actively developing in the Moscow region, here Detsky Mir expanded its presence at 40 stores. According to the results of the 2016 year, the total number of stores in the Moscow region was 147, and in the Northern capital - 33.
The 2016 year was marked by the company's entry into the retail markets of Chechnya (Grozny), Ingushetia (Magas, Nazran) and Dagestan (Makhachkala). The first Detsky Mir stores appeared in Arzamas, Bratsk, Budennovsk, Gubkin, Domodedovo, Istra, Lukhovitsy, Lytkarino, Sergiev Posad, Solnechnogorsk, Old Kupavna, Tchaikovsky and Chita.
Detsky Mir has opened 5 of new stores in Kazakhstan - in the cities of Aktobe, Kostanay, Uralsk. The company has expanded its network in Astana and Almaty. Thus, the Detsky Mir retail network in Kazakhstan is represented in 7 cities (Almaty, Astana, Aktobe, Karaganda, Kostanay, Uralsk, Shymkent) and has 12 stores.
In 2016, the Detsky Mir Group of Companies successfully implemented its development strategy, exceeding the previously announced plans to open new stores. We adhere to a strategy of organic growth, and this allows us to confidently strengthen our leading position in the children's goods market and increase our market share. In 2017, the chain will continue its dynamic development in the regions of the country, ”said Vladimir Chirakhov, General Director of Detsky Mir Group.
In 2016, the retail space of Detsky Mir stores increased by 105 thousand sq. M. m and today is 596 thousand square meters. m (Detsky Mir - 591 thousand square meters, ELC - 5 thousand square meters). At the end of 2016, Detsky Mir Group has 525 stores: 480 Detsky Mir stores and 45 ELC stores.
The Detsky Mir group of companies unites the national retail chains of Detsky Mir and ELC - Center for Early Development stores. The Detsky Mir chain of stores consists of 480 format super- and hypermarkets in 178 cities of Russia and Kazakhstan, and the ELC retail chain includes 45 stores. The selling area of Detsky Mir stores is 591 thousand square meters. m., ELC - 5 thousand sq. m. m. According to the results of 2015, the company's revenue amounted to 60,5 billion rubles, net profit - 1 billion rubles. The managing company of the Group is Detsky Mir PJSC, of which AFK Sistema is the main shareholder.