Obuv Rossii GK will continue to expand the range of clothing in its retail
05.02.2019 1721

Obuv Rossii GK will continue to expand the range of clothing in its retail

The Obuv Rossii group of companies notes an increase in sales of middle-class clothing (jumpers, cardigans, etc.) in its retail, this assortment appeared in the group’s stores in 2017. The next year it increased six times, almost 500 SKU was introduced. As a result, sales of middle-class clothing in 2018 increased almost 4 times; its share in retail sales reached 2,5%.

“In the new spring-summer season of 2019, we will continue to expand the range. So, a new category of garments will be introduced - dresses, blouses, shirts, ”comments Tatyana Obydennova, head of the direction“ Bags, leather goods, accessories, clothing, middle layer ”“ Shoe of Russia ”.

Now in the company’s stores there are about 8000 SKU related products under its own brands - these are outerwear, middle-layer clothes, bags, leather goods, shoe care products, hosiery, body care products, etc.

"Shoes of Russia" follows the concept of total look, offering customers immediately in one place to "collect" a fashionable image for the season. This approach to assortment formation allows the company to increase revenue and profits, increase the average check and increase customer loyalty. Over 8 years, the share of related products in sales revenue increased from 4% in 2010 to 35% in 2018. Last year, total sales of related products (including clothing) across all the group's networks increased by 8%.

GC "Shoes of Russia" founded in 2003 year, has a headquarters in Novosibirsk and an office in Moscow. The main business area is the production and sale of footwear and related products. The company operates 725 stores (161 operate on a franchise) under the brands Westfalika, Pedestrian, Rossita, Emilia Estra and Lisette, and also develops shoes and clothing brands for an active lifestyle S-TEP, all.go and Snow Guard. Owns two shoe factories in the Novosibirsk region. In 2017, the group’s revenue amounted to 10,8 billion rubles, net profit - 1,31 billion rubles, EBITDA - 2,74 billion rubles.

The Obuv Rossii group of companies notes an increase in sales of middle-layer clothing (jumpers, cardigans, etc.) in its retail, this assortment appeared in the group's stores in 2017. The next ...
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